Video Marketing – Page 2 – Digital Marketing Technology

Category: Video Marketing

15
Feb
2022

Google Search Statistics That Marketers Need to Know

Google is an Internet search engine owned by Alphabet, an American multinational company. Founded by Larry Page and Sergey Bin in 1998, it has now become the largest global search engine. A digital marketing speaker Hong Kong highlights Google’s mission to make information universally accessible. It indeed succeeds in its mission by dominating the search for information.

According to a social media agency Hong Kong, Google uses a proprietary algorithm that retrieves and shows the most relevant search results from dependable sources. The search engine is unique because it does not only base the ranking on content. Instead, it also based the ranking according to how many web pages link back to a page. As such, it was patented as PageRank.

Google also owns YouTube. According to a video marketing agency Hong Kong, the search engine acquired the video-sharing platform in 2006. Today, YouTube became the second most searched site globally, next to Google. Below, let us discover the power of Google. Here are Google search statistics that marketers need to know!

Almost Half of the Product Searches Start with Google

According to reports, 46% of product searches start with Google, with the other 54% starting from Amazon. Amazon and Google have been switching places as the top starting point for product searches between 2015 to 2018. As such, marketers need to keep in mind that Google ads can be very useful to influence buying decisions.

Around 90% of People Only Click Google’s First-Page Results

Recent surveys showed that 90% of respondents will only click Google’s first-page results. If people do not find the answers to their query on the first page, they will do a different query instead of scrolling past the first page. For mobile users, 60% are likely to click the top 3 search results and will not scroll beyond that point. Thus, marketers should strive to put brands on top of Google’s SERP.

YouTube was the Most Searched Google Query

To date, YouTube is the most searched Google query. Facebook comes next, then WhatsApp web. These top 3 queries yield a search volume of 100 million monthly searches. So, marketers should see to it that brands have a YouTube channel and Facebook Page to rank on Google.

Google Lens Answers More Than 1 Billion Questions Daily

Google Lens is a computing capability to search for information using visual queries. Using a smartphone camera, users can take a picture of an image and direct it on Google search to find more data about it. Currently, Google Lens answers more than 1 billion questions daily. This means that marketers should constantly update their product images to rank on Google Lens searches.

Google Dominates the Search Engine Market

As of 2022, Google holds 91.9% of the search engine market shares. Bing got 2.88%, YANDEX got 1,27%, and Baidu got 1.16%. Google has maintained a significantly high market share over the past decade. It even expanded its services to mail, productivity tools, and other ventures. The search engine can significantly boost advertising revenues.

Google Is the Most Visited Website Globally

Google receives around 89.3 billion visits every month. One fun fact is that 16.3 percent of US searchers google the term “Google.” With billions of people using Google every day to search for answers and products, marketers can never go wrong using a Google strategy to promote brand awareness.

Google Processes Over 8.5 billion Searches Daily

In 1998, Google started processing 10,000 daily searches. Today, Google processes over 99,000 searches every second. That is equivalent to 8.5 billion searches daily. The search engine found a great way to analyze search intent, making it the most powerful search engine in the world.

Mobile Searches Dominate Google

Half of the world’s population uses mobile devices or smartphones. Mobile searches dominate Google, occupying 63% of overall queries. Generally, these searches involve a local search for businesses, destination points, and landmarks.

Organic Searches in Google Produce 23% of Website Traffic

Around 93% of website traffic emanates from Google’s organic searches. Reports showed that people click a website after finding it on a blog, how-to, infographic, photo, etc. Since organic traffic is free and targeted, marketers can use a mix of organic ads and PPC.

People Search Google an Average of 3x Daily

Almost everyone depends on Goggle. In fact, people search Google an average of 3x a day. They let Google resolve their queries multiple times daily. It is because googling makes searches convenient and faster.

Reference: https://www.oberlo.com/blog/google-search-statistics

24
Jan
2022

How to Conduct a Social Media Audit

categories: Digital Marketing, Social Media Marketing, Video Marketing

A majority of brands and businesses used social media today. Facebook, Instagram, Twitter, etc. have been the main components of digital marketing. According to a digital marketing speaker Hong Kong, the COVID-19 pandemic has accelerated the shift to online shopping. Social media platforms are very ideal to build digital shops and communicating with prospects.

Thus, a social media agency Hong Kong highlights the importance of conducting a social media audit. It is a critical part for brands and businesses to develop a successful social media strategy. Just like accounting, it allows you to know what you have been doing right and what you need to correct.

Don’t be scared! A social media audit is not scary. Even a video marketing agency Hong Kong highly recommends performing one on your YouTube channel. It will help brands and businesses understand what is happening on their social media pages. Below, let us take a look at the simplest steps on how to conduct a social media audit!

What Is a Social Media Audit?

A social media audit is taking a look at everything on all your social media pages. It means taking a step back to analyze the past performances of your social media pages and posts. Just like a financial audit, a social media audit aims to look for irregularities in your social media channels. During the process, you will need to look at the strengths and weaknesses in your branding. Break it down into smaller chunks to create hypotheses in improving your strategies.

Benefits of a Social media Audit

A social media audit can help you understand what is happening in each of your social media channels. It offers a range of benefits as follow:

Determine what’s working and what’s not on your social media pages and posts.
Determine whether impostor accounts are stealing your fans and followers.
Helps you update outdated profiles that you need to revive, repurpose, or shut down
Gives new opportunities to grow and engage your audience.

How to Conduct a Social Media Audit

Here is a one-page summary of how you can conduct a social media audit:

Check all of your social media profiles. See to it that all bios, profile images, and information are updated and in line with the company branding.
Keep a record of all your social media profiles in a spreadsheet together with their corresponding URLs. It can help you track them from time to time. It can also be a chance to deactivate the social media accounts that you no longer use. Review the list of people who have access to each profile and adjust permissions accordingly.
Monitor your social media analytics. See how your social media pages have grown through the years. Track metrics that matter to your goals to decide if you need to change your strategy or not.
Make sure to take note of your best-performing content. Understand what elements resonated with your audience. You can use them for future inspiration.
Revisit and update audience demographics and buyer’s persona as well. Keep an eye on the emerging platforms that your target audience may join. They can help you determine if your platform is still a good fit for them.
Social media audits also mean competitive analysis. Compare your audience size, content performance, and listening metrics with your competitors. They can give you valuable insights into what makes a specific content stand out.
Social media audits also mean tracking your paid ads and campaigns. Learn how much budget you spend on them and determine your return of investment for each.
Track all records of collaborations and relationships. Contextual information in your database can help you determine the best way to build relationships with influencers and partners.
Track how your customer metrics changed over time. It will help you determine if you may need extra manpower or bots to keep up with the growing customer demands.
Update your social media audit every 6 to 12 months.

THE BOTTOM LINE

The beginning of a new year is a perfect time to conduct a social media audit. Go ahead and do it on all your social media profiles today!

Reference: https://www.socialmediatoday.com/news/how-to-conduct-a-social-media-audit-infographic/617394/

02
Jan
2022

Instagram Marketing Trends for 2022

categories: Digital Marketing, Social Media Marketing, Video Marketing

Kevin Systrom and Mike Krieger launched Instagram in 2010. Their main goal is to create a photo-sharing app that allows people to post statuses through visuals. In 2012, Facebook acquired Instagram. A digital marketing speaker Hong Kong noted that it is because the king of social media recognizes its potential as a marketing platform.

Today, Instagram has 1.074 billion monthly active users (MAUs). It makes it a better platform to promote products and services, according to a social media agency Hong Kong. A video marketing agency Hong Kong even highlights that Instagram is a critical tool for video campaigns. Recently, the platform rebranded as a photo-and-video-sharing app. Below are some Instagram marketing trends for 2022.

LIVE SHOPPING

Instagram introduced “live shopping” in October 2020. An “Add a Bag” button allows viewers of an IG Live to instantly check out and make a purchase. By making the buying process easier for customers, this Instagram marketing trend will likely continue in 2022.

To help brands and businesses better understand live shopping, Instagram initiated live shopping Fridays last September and the holiday pop-up live shopping in early December. These made shopping more interactive by showing customers how brands and businesses collaborate with others.

Using Instagram product stickers during a live broadcast allows customers to browse a featured product catalog. It also allows them to save any content for future reference. A live shopping event also appears in the live tab of Instagram’s Shopping portal. It can be a great way to promote Instagram Shops.

PAID MARKETING PARTNERSHIPS

Instagram is a popular platform for affiliate marketing, influencer marketing, and paid partnerships. Such an Instagram marketing trend is predicted to rise in 2022. The new creator tools make it easy to tag sponsored content. Currently, the platform is testing a separate “DM’ feature for paid partnerships. It also allows content repurposing to further advertise a brand or business.

Instagram currently removed the 10k follower requirement for link sharing. This means that every Instagrammer can now be an affiliate marketing partner. This also paved the way for easier collaboration on Instagram. A new collab feature allows users to add a collaborator on any IG feed post or Reels.

SHORT-FORM VIDEO MARKETING

Instagram short-form video formats like Stories and Reels will continue to be a trend on IG ads and campaigns. This is because they are very effective in catching the audience’s attention and boosting brand awareness. Last October, Instagram announced the retirement of IGTV. IGTV videos are now integrated on feed posts and have a time limit of 15 minutes.

Swipe-up stickers make it possible for brands and businesses to promote their products and services through Stories and Reels ads. Like the “Add a Bag” button, such CTAs significantly boost conversions on Instagram. Stories are ephemeral IG content that disappears after 24 hours. While Reels are short music clips that are similar to TikTok clips. Both short-form videos are now trending among Instagram users.

USER-GENERATED CONTENT

UGCs have consistently been an Instagram marketing trend and are set to continue until 2022 and more. It is because such consumer content is very authentic. Today, Instagram opened up native affiliate programs that eliminate the need for third parties. So, whether you are a loyal customer or influencer, it will be easier to collaborate with a brand or business on Instagram.

Many consumers consider UGC as more impactful and influential. It appeals to their emotions by relating to a real-life scenario. The best way to create user-generated content on Instagram is to encourage the use of branded hashtags. As such, it will be easier to find relative UGCS to a brand or business.

Reference: https://www.socialmediaexaminer.com/leverage-these-instagram-marketing-trends-in-2022/

09
Dec
2021

Top Social Media Strategies for 2022

categories: Digital Marketing, Social Media Marketing, Video Marketing

Social media platforms become the key instruments of communication and connections during the height of the COVID-19 pandemic. People’s behaviors significantly change. Today, there are 4.55 billion social media users. That is almost 60% of the world’s total population.

According to a digital marketing speaker Hong Kong, the optimism on digital marketing was also affected by the pandemic. A good example is the digital optimism rate among US businesses. It hit a score of 59 in June 2020. But as businesses go back to normal, digital marketing optimism now rises at almost 70. All of these were based on a scale of 1 to 100.

So, it is clear that social media platforms always play a big part in digital marketing as a social media agency Hong Kong highlighted. To help brands and businesses, here are some top social media strategies for 2022.

Align Your Social Media Strategy with Your Overall Marketing Approach

More than 73% of marketers believe that social media marketing has been an effective part of their digital marketing strategy. Because they are continuously rising, brands and businesses should grab the opportunity of aligning them with their overall marketing approach. Social media can move followers into contacts and leads. It can increase sales conversion and website traffic. Better yet, it can be a good source of first-party data in the absence of third-party cookies.

Be Creative in Making Content

In every marketing endeavor, creative content is the key to success. A video marketing agency Hong Kong highlights that the attention span of social media users gets shorter and shorter. That is why brands and businesses should be creative enough to catch their attention and deliver brand messaging within 5 to 10 seconds.

Start providing content centered around the following trends:

Online marketing strategies
Remote marketing tips
Remote sales tips
Virtual event strategies
Webinar best practices

With these types of creative content, you can boost SEO and learn more about new marketing strategies.

Discover New Features

Social media is fast changing. Thus, it is best to never stop experimenting and exploring new features and tools. New social media channels like the Clubhouse app and TikTok have emerged this year. Brands and businesses can try new apps to do the following:

Better build brand awareness
Quickly create engaging content
Strike connections with varied communities and customers

Explore Formal Marketing Engagement

Social media is a great place to experiment with ads and brand messaging. It provides analytics and insights based on audience engagement, feedback, and reaction. Despite this fact, only 29% of brands and businesses invested in formal marketing engagement. One of the top social media marketing strategies for 2022 should be exploring formal marketing engagement.

When we think of formal marketing engagement, this means using social media analytics to power up your marketing approach. A good example is Facebook A/B experiment tools. It allows brands and businesses to test the same ad copies in different creative variations. It helps marketers understand the impact of their goals before implementing social media strategies.

Partner with Influencers

Partnering with influencers is also one of the top social media strategies for 2022. The budget for influencer marketing is predicted to rise by 12.7% from 2022 to 2025. The influencer community has significantly helped brands and businesses to build authenticity and trust in social media. While it is critical to find the right influencer for a certain campaign, it is equally important to equip them with the right knowledge about any product updates.

Practice Agile Marketing Management

Agile marketing management is an interactive approach to cope with the ever-changing world of social media. As one of the top marketing strategies for 2022, it requires flexibility and skills to adapt to changing priorities. Test, learn, and quickly grow by trying out new technology. Outline all new processes to ensure that other members of the team can attain goals through such repeatable processes.

Understand Search Intent

It is undeniable that social media marketing is very powerful. One of the unique features that make social media platforms stand out is the ability to understand user intent. Understanding search intent can be a gold mine for brands and businesses. By learning how to optimize your ads and campaigns through search intent, you can boost conversion and engagement.

Reference: https://www.socialmediatoday.com/news/top-7-social-media-strategies-cmos-must-adopt-in-2022-infographic/610467/

14
Oct
2021

4 Hacks to Boost Leads in Digital Marketing

categories: Digital Marketing, Social Media Marketing, Video Marketing

The best marketing doesn’t feel like marketing. Such a saying holds in today’s online setting. Modern consumers do not want brands to be too salesy and spammy. They want to avoid the noise of billions of social media posts uploaded daily.

According to a digital marketing speaker Hong Kong, digital marketing starts with search engines and social media platforms. It is finding a way for online consumers to discover brands, products, and services. Digital marketing strategies and trends are constantly changing. That is why marketers need to guard and maneuver based on the interests and preferences of their target audiences.

Let us take a look at 4 hacks to boost leads in digital marketing!

Embrace Video Marketing

A video marketing agency Hong Kong highlights the importance of video in digital marketing today. Embracing video marketing is the number one hack to boost leads. Research shows that videos account for 82% of consumer traffic. Explainer, how-to, product description videos don’t cost an arm and a leg. With a good camera and microphone or using a smartphone, brands and businesses can create powerful and professional videos. Viewers will be very much interested to sign up for subscriptions to be able to watch them.

Whether it be Facebook, Instagram, YouTube, etc., a social media agency Hong Kong recommends optimizing your videos with relevant keywords. They increase the chance of getting more views from people looking for a solution to their pain points. Branded and live videos are popular trends in video marketing today. Live videos allow audiences to be part of the conversation making them interactive. At the same time, they get answers to their queries in real-time. By putting CTAs on branded and live videos, such a hack can boost leads from people who love to follow and watch you.

Optimize Local Searches

Google is the world’s largest search engine. Thus, it is the way ahead of the competition when it comes to online search. Google accounts for 94% of organic traffic and 96% of searches on mobile devices. If you rank on the first page of Google, then you have achieved success in digital marketing.

Whether you are a large global brand or a small business, a great hack to boost leads is to optimize local searches. First, complete your Google My Business profile. It means putting a physical or branch address of your business. It also means posting your business hours and contact information like emails, phone numbers, etc.

Optimizing local searches allows brands and businesses to know people who live nearby their location. They can be potential leads when offering flash sales or holiday discounts. They can also be prospects that can turn into regular customers.

Ramp Up Your Email Strategy

Email is the oldest form of digital marketing. But with the rise of messaging apps and social media, the popularity of emailing decreases. But email is not yet dead. And it is not going anywhere just yet. A hack to boost leads in digital marketing is ramping up your email strategy. Among small businesses, email marketing yields the highest return on investment (ROI).

Modern consumers prefer personalized emails. Personalization majorly influences their buying decisions. A well-crafted email can engage audiences to visit a social media page or website. It can also educate them about a brand, product, or service to trigger making a purchase. Typically, marketers segment their email campaigns based on demographics and marketing seasons. It is one of the best ways to ramp up your email strategy through segmentation.

The AIDA Strategy

Have you ever heard of or implemented the AIDA strategy? It means inspiring action through content creation. AIDA stands for:

Attention to let your online audiences know that you offer a potential solution to their problems.
Interest ensures that potential customers can access information about your brand or business as they show interest.
Decision means selling your product as the only solution to the audience problem or highlighting the scarcity of its supply.
Action boils down to the customer deciding to buy your product or service.

Since 1898, the AIDA strategy is a good hack for all digital marketing channels. They can boost lead by grabbing the attention of online consumers. Once they get to check your social media page or website, create a sense of want. Appeal to their emotions by showing them that you can best solve their pain points. Then, bring a sense of urgency by highlighting a limited supply or a unique selling proposition (USP) to drive conversions.

Reference: https://www.piesync.com/blog/digital-marketing-hacks/

13
Sep
2021

Rethinking the Customer’s Journey

categories: Digital Marketing, Social Media Marketing, Video Marketing

Customers are the bloodline of every business. Building and maintaining a steady engagement with a community of customers can sustain a brand. A digital marketing speaker Hong Kong says that customer experience can give brands and businesses a competitive edge in a crowded market. Around 84% of people mention that a good customer experience is as important as the product and services of a business. In fact, one out of three consumers walk away from a brand after a bad experience. As such, rethinking the customer’s journey is very vital in a marketing strategy.

Are you attracting the right customers?
Are you making your clients happy?

If you want better marketing results, here are some ways to rethinking the customer’s journey!

Make the Customers Aware of Your Brand or Business

According to a social media agency Hong Kong that the first step to a customer’s journey is to make the customer aware of your brand or business. Get your business in front of people through organic posts and paid ads. Discover their pain points and discuss how you can solve them.

Give Customers a Reason to Like Your Business

Customers typically make snap judgments over a brand or business. Help them like your business easily by creating a mobile-optimized and user-friendly website. Most people access the Internet using their mobile devices. So, it is essential that the elements of your website should fit small screens. Make it easier for them to navigate the pages to easily find what they are looking for. Post content that is relevant to your target customer’s interests and preferences. Most importantly, make it easy for your customers to know the details of your products and services and what they can do to solve their pain points.

Display Your Social Proof

Social proof builds credibility and trust by tapping people’s instinct to follow other’s actions. They are a great way to show your customers that your brand or business can be trusted. Some examples of social proof that you can display on your social media pages and websites are customer reviews, industry awards, and influencer testimonials. User-generated content like enjoying or unboxing a product is also very helpful. A video marketing agency Hong Kong also suggests creating clips and stories about how things go behind the scene. They are an authentic way to touch the emotions of your customers. Video testimonials, on the other hand, help establish personal connections with others.

Convince Customers to Try Your Offer

This is called the “try stage.” It is the first point of influencing your customers to try your offerings. A complimentary trial, free eBook, introductory discounts, product samplers, welcome code can do the trick. As target customers get the experience of your products and services, they are most likely to be converted as loyal followers.

Sell to Your Customers

Once they become aware of your brand, products, and services, it is now time to sell to your customers. Make your customer’s journey convenient and easier by adopting different payment methods. If they are on Facebook, allow them to complete the purchase without leaving the app. Do this for every social media platform. Chatbots are a great way to answer customer queries once they are ready to buy your offer. They can connect to your customers by answering their common questions and offering customer support 24/7. To sell to your customers, don’t let them abandon their carts because of the inconvenience of checking out and making a payment.

Generate Repeat Business from Happy Customers

This is the stage of retaining happy customers in their buying journey. Sending them updates from time to time allows them to discover more of your offerings. It may also be smart to offer bundle packages or promotional discounts to those who regularly purchase your products and services. A loyalty program may also encourage them to buy more. But don’t overdo it. Spamming a customer’s email or inbox may not produce good results. Keep it minimal as possible so as not to annoy them. Another great way to generate repeat business is to show your customers that you care. Sending them a birthday or holiday greeting can also make them feel a sense of importance and generate repeat business.

Seek Referrals from Happy Customers

Every brand or business needs a steady number of customers to sustain its operation. The more customers patronizing their products and services, the better. It can give them more potentials for growth. Seek referrals from your happy customers. Tap into the power of their positive experiences to encourage reviews and testimonials. Better yet, create an incentive program for happy customers to get bonuses and perks by bringing along friends to become a buyer and follower.

THE BOTTOM LINE:

Are you attracting the right customers?
Are you making your clients happy?

If you want better marketing results, follow these 7 steps in rethinking your customer’s journey!

Reference: https://www.socialmediaexaminer.com/rethinking-the-customer-journey-a-strategy-for-marketers/

13
Aug
2021

Reasons Why You Should Market on Twitter

categories: Digital Marketing, Social Media Marketing, Video Marketing

Twitter is a microblogging site that allows users to receive and set short messages called tweets. It ranks as the 3rd most popular social media app for 2021. Twitter has 206 million daily active users worldwide. It is a go-to site among the general public, policymakers, politicians, students.

The current character limit in a tweet is 280. Tweets have a super short lifespan. It is tough to keep up with tweets unless you are in the media or news. But this is how Twitter shines. It is a social network for people looking for news and trends. A social media agency Hong Kong notes that it is also the first point of contact where consumers need a quick response.

According to a digital marketing speaker Hong Kong, Twitter allows brands and businesses to reach a large number of audiences through tweets and retweets. As Twitter users follow other users, it also helps build relationships. This is by keeping people updated with the latest developments and instantly sharing them. Being a relatively informal tool, there are so many reasons why you should market on Twitter!

GENERAL TWITTER STATISTICS

To date, Twitter has 353 million daily active users. Every second, there are 6,000 tweets sent. That is around 500 million tweets daily. A majority of Twitter users are active on mobile devices. Around 80% of people access the app through their smartphones.

Most members of the Twitter nation visit the site to get news. There are around 73.9% of them. It is because 83% of world leaders are very active in tweeting. In fact, the most followed Twitter account is that of former US President Barrack Obama, with more than 129 million followers. Another breaking record in the platform is the American political candidate. Caitlyn Jenner. She was the fastest to gain more than 1 million followers within 4 hours and 3 minutes. It is one reason why you should market on Twitter. Tweets can go viral and gather massive reach with the right KOL or influencer partner.

Twitter is a powerful place for using hashtags. In 2020, the most frequently used hashtag is #COVID19. #BlackLivesMatter followed next in rank. Among small businesses, #ShopLocal was used in 162,591 tweets. These are pieces of evidence that the world uses Twitter to advocate digital marketing innovations and political changes.

Did you know that the world’s top tweet was that of Japanese billionaire Yusaku Maezawa? He was the founder of Zozotown, Japan’s largest online mall. In January of 2019, he tweeted to offer 1 million yen to each 100 randomly selected Twitter users who will follow his account and retweet such a message. It garnered 4.1 million retweets. So, it may be a good idea to run promotions like this if a brand or business wants to gain more than a million reach.

TWITTER’S DEMOGRAPHIC STATISTICS

The largest number of Twitter users came from the United States and Japan respectively. 28.6% of Twitter’s user base comes from the United States. There are approximately 69.3 million Americans that use Twitter daily. Japan has 50.9 million Twitter users daily. It makes Twitter the number 1 social network in the land of the rising sun. Despite the app being blocked in China, Twitter still recorded 18,000 active Chinese users.

The most active Twitter users are between 25 to 34 years old. They comprise 38.5% of the Twitter nation. When it comes to gender, males are more active on Twitter. They cover 61.6% of Twitter’s user base while females cover 38.4%. Yet, women have more potential to interact with Twitter brands. One reason why you should market on Twitter is that 67% of its user base are most likely to make a purchase on brands that they follow.

TWITTER’S BEST MARKETING PRACTICES STATISTICS

Here are some more reasons why you should market on Twitter. These best marketing practices can give you helpful insights to increase the interaction and visibility of your Tweets.

Twitter with 100 characters received a 17% higher captivation rate than longer tweets. So, the ideal length for a promotional tweet is between 70 to 100 characters. Putting images on a tweet gets 55% more leads as they are very eye-catching on vertical feeds. A video marketing agency Hong Kong reports that from 2019 to 2020, video views on Twitter increased by 76%. As such, videos boost retweets by 28%.

Influencer outreach on Twitter serves as another advantage to visibility. Influencers using quotes related to a brand are 53% most likely to be retweeted. Tweets with hashtags can increase visibility by 100%. They also boost interaction by 16%. Brands and businesses typically use only one hashtag on a tweet. It is because tweets with a single hashtag are 69% more likely to be retweeted than those with more than one.

Around 92% of brands and businesses tweet more than once per day. It aims to keep conversations ongoing within the Twitter profile. While 60% of consumers expect a response within an hour on Twitter, 76% of them will recommend a brand after a positive experience.

Reference: https://www.talkwalker.com/blog/40-amazing-twitter-stats-to-inspire-your-2017-social-strategy?utm_medium=referral&utm_source=socialmediatoday&utm_term=EN&utm_content=blog&utm_campaign=40-twitter-stats

28
Jul
2021

3 Facebook Ads That Build Warm Audiences

categories: Digital Marketing, Mobile Marketing, Social Media Marketing, Video Marketing

Three years after it was launched, Facebook Ads was introduced for businesses. From there, the king of social media shifted from a simple communication platform into a strong advertising channel. In Q4 of 2020, Facebook ad revenue was $20.7 billion. It became the bread and butter for the social media network. Among other platforms, Facebook has the highest CTR and most ads. A social media agency Hong Kong says that the big challenge lies in what type of Facebook Ads should a brand or business choose for different campaigns. If you want to build warm audiences, here are Facebook Ads that you should use.

WHAT ARE FACEBOOK ADS?

A digital marketing speaker Hong Kong defines Facebook Ads as advertising solutions for every level of expertise. They are exclusive promotions that appear on the marketplace, Messenger, news feeds, stories, etc. They come in different forms – carousels, images, links, slideshows, videos, and more. What is good about them is that brands and businesses can target specific audiences based on their age, activities, gender, location, usage, and other demographics or profile information.

Creating a Facebook Ad is not like simply posting a Facebook update. You need to use Facebook Ads Manager to start a campaign. These are paid messages exclusively offered for Facebook businesses or pages. Anybody can post on a Facebook Page for free. But there is no guarantee on how broad and whose audiences will see it. With Facebook Ads, brands and businesses are paying to target audiences based on their buyer’s persona. The guarantee is that people who are most likely interested in an offer will see the ads on Facebook.

WHAT ARE WARM AUDIENCES ON FACEBOOK?

Warm Audiences on Facebook are people who have recently reacted to a brand or business. They can be people who have commented, liked, saved, or shared a post. They can also be people who have clicked a link, viewed a video, or visited a page. They may also be people who have found the brand or business through a Google search. Warm Audiences are also called retargeted audiences. Since they have shown an intent to engage with a brand or purchase a product or service, they are an ideal target group for conversion ads and campaigns. What brands and businesses may need is to educate warm audiences more on Facebook. As they get to know the benefits a brand can offer them, they are most likely to convert as customers.

FACEBOOK ADS THAT BUILD WARM AUDIENCES

Carousel Ads. Facebook Carousel Ads allow showing 3 to 10 CTA, headlines, images, links, or videos into a single ad unit. Facebook users who see such types of ads can either click the left and right arrows or swipe the cards to navigate the content of the ads. They can be an effective ad format in highlighting a specific product, showing steps on how to use it, or telling its story. When targeted to warm audiences, Facebook Carousel Ads drive 10x more traffic than other regular Facebook ads. This is because of the use of interactive cards. A warm audience gets to be more curious about what is behind these interactive cards. As they get to know the brand more, they also discover products and services that solve their pain point. So, they tend to explore them and eventually make a purchase.
Instant Experience Ads. Also called Canvass Ads, Facebook Instant Experience Ads are mobile-optimized promotions. They are designed for full-screen viewing using a mobile device. Mobile audiences can interact with them by exploring tagged products, swiping carousel ads, and viewing photos or videos. Instant Experience Ads can boost engagement among warm audiences through their interactive elements. The main benefit of such an ad type is that they load 15x faster than regular ads. They are also easy to create with a variety of templates available for use. The key to creating effective Instant Experience ads is to add a strong CTA and make them compelling and eye-catching.
Video Ads. Around 500 million people watch videos on Facebook daily. While 15% of the overall content on Facebook is videos. Plus, they get 59% more clicks than images. A video marketing agency Hong Kong, Facebook video ads are the less impacted retargeting options after Apple’s privacy updates. They can build warm audiences by offering more video content that is easy to consume and memorable. The best video ad length for Facebook is short and sweet lasting for around 15 seconds or less. Warm audiences prefer live videos over pre-recorded ones. This is because they can get real-time answers to their queries. Statistics showed that they had a sixfold higher engagement rate.

THE BOTTOM LINE

These three Facebook Ads for warm audiences can be great options for brands to boost conversion and engagement. Carousel Ads are interactive ways to highlight a featured offer and show off relevant ones. Instant Experience ads engage audiences who mostly use mobile devices to access the Facebook app. While Video Ads are now the best way to retarget warm audiences as they are less affected by privacy updates. Yet, it is also important to experiment with a variety of approaches. At Facebook, you can always try A/B testing to determine what works best.

Reference: https://www.socialmediaexaminer.com/3-ways-to-build-warm-facebook-ad-audiences/

14
Jul
2021

How to Create Evergreen Content

categories: Digital Marketing, Social Media Marketing, Video Marketing

Unlike other trees, “Evergreen” trees don’t lose their leaves as the season changes and time passes by. They have become a symbol of perpetual life. A digital marketing speaker Hong Kong compares the term “evergreen” with content that has long-term relevance. This type of content provides imminent benefits to brands and businesses. But what is evergreen content, and how do we create one? Here are the answers!

WHAT IS EVERGREEN CONTENT?

A social media agency Hong Kong defines evergreen content as search-optimized posts that stay fresh and relevant for readers. From its publication date, it continues to attract traffic over time. Current trends, holiday posts, news, pop culture, and statistics are not considered evergreen content. This is because they tend to become obsolete after 6 months. Evergreen content is commonly relevant to the readers for several years. There are even great evergreen posts that people can relate to for decades. Some popular types of evergreen content are:

Encyclopedia Entries
Frequently Asked Questions (FAQ)
How To
Industry Definitions
Interviews
Lists
Testimonials
Tips
Tutorials
Videos

Some topics never grow old. When you write about them, you will surely create evergreen content. These are

Finance
Food
Health
Jobs and Careers
Love and Romance
Parenting
Pet Care
Weight Loss

What is important is that the topic should be relevant to a brand to drive traffic throughout the years.

BENEFITS OF EVERGREEN CONTENT

Why should marketers care about creating evergreen content? It is because they offer immense benefits to brands and businesses.

They allow brands and businesses to connect with their social media audience. Evergreen content can be great posts to share on social media platforms. By being educational or informational, brands and businesses can develop deeper connections with their social media audiences.
They can drive prospects to your sales funnel for a long period of time. Evergreen content has a long shelf life. They are topics that change very little over time. Such, they continue to drive traffic to your website throughout the years.
They can improve a website’s search engine ranking. Because of the long shelf life of evergreen content, most searchers and writers can use the links of this content as a long-term reference. Such a backlinking process improves the website’s search engine ranking.
They position a brand or business as an industry leader. Evergreen content typically discussed basic topics that beginners commonly search for. As they learn something from these posts, they will look upon the website as helpful and reputable. This positions the brand or business as an industry leader.

HOW TO CREATE EVERGREEN CONTENT

The next question is how to create evergreen content. Here are some best practices.

Create Powerful Headlines

Content creation starts with formulating a powerful headline. This method also applies to the creation of evergreen content. Headlines with the words best, data, guide, how to, reason, and top are the most searched topics among audiences. Headlines beginning with question words like what, when, where, who, why, etc. also appeal to potential readers. To create powerful headlines, brands and businesses can pair these words with the relevant topic they want to discuss in a post.

Do Your Research

Evergreen content typically answers frequently asked questions from the target audience of a brand or business. They provide best practices, explanations, and tips about different concepts involving industry or niche. Therefore, it is important to do your research in order to create evergreen content. A video marketing agency Hong Kong recommends researching a topic before formulating ideas for video creation. This is to be able to provide accurate and truthful information. By doing so, a brand or business can position itself as a go-to site for its target persona. It makes them a reputable leader in their industry or niche.

Make It Simple

Beginners are the common target of evergreen content. They are people searching for new concepts or skills. As such, a major key element in creating evergreen content is by making it simple. Use common language and terms. This allows your readers to easily understand the concept or step. Be straightforward. Go directly to the point to avoid confusing your audiences. At the same time, you will need to provide complete information to make your readers know the important things they need to remember. Back up your thoughts with reference links from reputable sources. This can help readers validate that the information you are giving is accurate and true.

Use Internal Linking

The best way to create evergreen content is to use internal linking. Link related evergreen posts on your website together. This is an SEO technique to allow your pages to get discovered. It improves the brand or business website’s SEO ranking and at the same time, expands your post’s reach. Internal linking may somewhat be challenging. But the key is to keep a record of everything you have published on your website. By connecting your evergreen content, you also increase the chance to get discovered long term.

Reference: https://www.socialmediatoday.com/news/buzzsumo-shares-new-insights-on-how-to-create-evergreen-content-infographi/602834/

30
Jun
2021

How to Improve Facebook Lead Gen Ads

categories: Digital Marketing, Social Media Marketing, Video Marketing

Facebook believes that providing value to people can generate leads. As such, the platform makes it easier to generate leads via an auto-populated pop-up. It is more convenient than users manually filling up lead gen forms especially on mobile devices. People are more likely to complete them and reduce the number of drop-offs. Through audience selection, product optimization, and the right questions asked, Facebook lead gen ads have been very effective. Yet, digital marketing speaker Hong Kong recommends building highly targeted audiences to improve Facebook lead gen ads. Here’s how!

FACEBOOK IS A LEAD GENERATION BEAST!

A social media agency Hong Kong noted that Facebook is a lead generation beast. With 2.8 billion monthly active users (MAU), there is no doubt that it has proven itself among brands and businesses. Below are some statistics to prove the power of Facebook lead gen ads.

Businesses and brands have seen higher engagement rates on Facebook compared to other social media networks. A video marketing agency Hong Kong notes that the usage of videos on Facebook has increased to 1.25 billion people monthly. This is through Facebook Watch. Around 87% of Facebook engagements happen on posts with images and photos. They generate 179% more engagement than other posts. Over 2.5 billion comments are posted on the platform daily.

Facebook houses a wide market for different audiences. Its users are ages 13 to more than 65 years old. The highest number of Facebook users are between 25 to 34 years old (31.6%). Those ages 18 to 24 years old come next (23.8%). Adults ages 35 to 44 (16.9%) and 45 to 54 (10.5%) have also been rising as a featured group of Facebook users. Facebook users access the app with an average of 8x per day. This makes Facebook the 3^rd most visited site in the world. All the more, Facebook ads can reach 2.14 billion people.

Facebook takes digital marketing by storm. There are 90 million small businesses using Facebook Groups, Messenger, and Pages. 92% of digital marketers use Facebook ads. This is because 75% of Facebook users visit at least one local business page every week. While an average Facebook user clicks at least 12 ads every month.

HOW TO IMPROVE FACEBOOK LEAD GEN ADS

There are 4 key elements for effective lead generation on Facebook. Focusing on these elements can greatly improve Facebook lead gen ads.

Landing Page is a key factor in generating leads via Facebook. The platform suggests testing different landing pages on a website through Facebook click-through ads. This is to see which page generates the highest click-through rates and conversions.
Lead Capture means saving information from the leads. This element should make it clear to the audience what they are signing up for. By being straightforward on your lead gen ads, you have the assurance that you are getting the right people for your future outreach.
Lead Magnets are special offers to Facebook users in exchange for the information they are giving a business. Facebook says that brands and businesses should adopt the “give before asking” mentality when creating lead magnets. A discount code, eBook, free trial, or newsletter should communicate a brand’s value upfront.
Lead Scoring can better customize target audiences on Facebook. By using a matrix prioritizing leads based on engagement, brands and businesses can greatly improve Facebook lead gen ads by contacting leads that are most likely to convert.

Besides these 4 elements, Facebook also provides some tips to creating a successful lead gen ad copy. The ad must clearly articulate the benefit. Be straightforward in telling what you can offer to the audience in exchange for their information. You can use images to illustrate what benefits they can get. Never make a promise that you cannot deliver. Never exaggerate the promise either. Use exciting and short phrases to deliver your lead gen ad copy among Facebook users. Give them a reason to click. This, you can do, by using call-to-actions on your lead gen ads.

THE BOTTOM LINE

The key to improving your Facebook lead gen ads is to refine your approach using the above-mentioned tips. They are strategies directly coming from the Facebook team. By using Facebook’s targeting tools properly, you can maximize your lead generation efforts and gather more insights about the right people for every campaign.

Reference: https://www.facebook.com/business/news/tips-for-lead-generation-on-facebook#