Category: Digital Marketing

How to Connect Twitter Ads with Conversations

How to Connect Twitter Ads with Conversations

According to a digital marketing speaker Hong Kong, Twitter may not be the cheapest platform to market. But it is worth it when it comes to clicks, interactions, and return o investment (ROI). A social media agency Hong Kong does not doubt that Twitter marketing is worth investing in. The microblogging site yields a high level of interaction using unique advertising options. With 206 million daily active users, Twitter is also a potential video marketing platform, as a video marketing agency Hong Kong notes. Below, we have listed some of the best ways how to connect Twitter ads with conversations.

EVENTS

Twitter is a good platform for person-to-person networking. Twitter Events allows networking at a specific time with a large group of people. Interviews can answer questions while having fun. Live events allow brands to connect with real-time conversations. Tweet chats can be a learning and social function for small discussions. While tweet ups let businesses meet connections.

HASHTAGS

A hashtag is used to index categories, keywords, and topics on Twitter. The function is written with a pound (#) symbol and allows the Twitter nation to easily follow what they are interested in. A good hashtag can boost the presence of Twitter ads and campaigns. It allows a new audience to discover them. A catchy campaign hashtag encourages user-generated content (UGC) that can harness attention and loyalty. A hashtag is the best way to connect Twitter ads with conversations.

POLLS

Polls allow brands and businesses to ask questions on Twitter. When someone retweets the poll, it spreads brand awareness. Polls can be an organic way to connect Twitter ads with conversations. Brands and businesses can use them to get the audience excited about an upcoming event. It can also be a way to discover what interests your target audience and encourage feedback. Using polls to curate industry-related discussions help discover hot topics, innovations, and interesting points.

SPACES

Spaces are live audio conversations on Twitter. They are public, so anyone can join, even non-followers on Twitter. All one need to have is the link to a Space room to become a listener. Twitter Spaces is super effective in connecting Twitter ads with real-time conversations. As the audience potentially gets involved in the discussion, brands and businesses can influence their buying decisions.

TWITTER ADS

Twitter has a very active audience. It is because the platform offers engaging ways to promote products and services. Amplify pre-roll ads features popular premium video content. They deliver 2.2 times favorability among brands and influence purchase intent 1.7 times as compared to a non-feed environment. Integrating them with Twitter’s video ads ensures that the right people see them at the right time. With Carousel Ads, the Twitter nation can swipe up to six edge-to-edge images or videos in a single tweet. Clicking an image or video within carousels direct them to an easy checkout without leaving the Twitter experience. Make your Twitter ads the first thing people see when they open their timeline through takeover ads. They come alongside conversation starters and trending topics. As such, they ensure that your ads are always at the forefront of any hot topic.

Reference: https://business.twitter.com/en/blog/space-playbook-connect-using-twitter-ads.html

Content Marketing Metrics to Track

GAP2207-002 Content Marketing Metrics to Track

One of the best ways to build quality content is to create them based on specific goals. According to a social media agency Hong Kong, the most common goals of content marketing today are brand awareness & loyalty, direct sales, lead generation, and website traffic. For a digital marketing speaker Hong Kong, there are several content marketing metrics to track. If brands and businesses rate well on these metrics, a video marketing agency Hong Kong ensures that they will rise up on Google’s SERP (search engine page results).

But first, let us define what a content marketing metric is. Content marketing is a strategy of creating articles, blogs, social media posts, videos, visuals, etc., to promote a brand, business, product, or service. Content marketing metrics are standard measurements showing the performance of content. It determines if the content achieves the specific goal it is designed for. This may be challenging and confusing. But the key is to pattern the numbers within industry benchmarks. To help understand how well content is doing, it is best to know the average numbers others in the industry are achieving.

Backlinks

These are links that connect external websites to content. They make a website matter because Google considers them as votes, making SEO a never-ending popularity contest on the Internet. But backlinks must come from relevant and reputable sources. It is because they are also a measure of a domain or page authority. Backlinks encourage readers to click away from a webpage. That is why, ideally, many content marketers suggest including only 1 or 2 backlinks for every 500-word content. What is important is to choose a link with an authority score between 50 to 60.

Bounce Rate

Bounce rate is the percentage of web page visitors that leave without interacting on the page or visiting a second web page. It is a compilation of the number of visitors that:

  • Clicks on an external link
  • Clicks the back button right away
  • Closes the browser
  • Does not click another page for 30 minutes
  • Types a new URL in the browser

Bounce rate as a content marketing metric shows that content has achieved its goal. The lower the bounce rate, the better. An ideal bounce rate is around 25% to 70%.

Conversion Rate

Conversion rate is the percentage of users who take the desired action after viewing content. Its typical formula is the number of visitors who take the desired action divided by the total number of visits. Across all industries, the ideal conversion rate ranges from 3% to 25%.

CTR

CTR stands for Click Through Rate. It is the percentage of people who clicked a hypertext link on a content, directing them to a webpage. Brands and businesses should aim for at least a 30% conversion rate.

Reference: https://quuu.co/blog/content-marketing-metrics/

Social Media Checklist for Brands & Businesses

Social Media Checklist for Brands & Businesses

Today, many brands and businesses are investing more in digital ads. It means focusing heavily on social media marketing as a digital marketing speaker Hong Kong. As such, a social media agency Hong Kong suggests having a social media checklist for brands and businesses. A video marketing agency Hong Kong defines a checklist as an itemized chart of all the important tasks that marketers should accomplish to keep control of their social media marketing efforts. It can help them get things done through an established plan of tasks lineup.

Analyze Social Network Usage

The main goal of analyzing social network usage is to understand the community by mapping the following:

  • the groups or pages the target audiences follow
  • the most popular social networks for a niche
  • the time that most of the target users are online
  • the type of devices the target audiences are using  

Communication Plan

When it comes to a communication plan, the social media checklist should include the following items:

  • the best days and times to post on social media
  • the recommended posting frequency in a social media network
  • the relevant social network to use for a brand or business
  • using the right images and videos per social media platform
  • using influencer partnerships to boost conversions, engagement, interaction, and reach

Execution Plan

An execution plan should go side by side with the social media calendar. The following elements should be included under this checklist section:

  • comparing social media networks and posts
  • regular comparison and measurement of analytics
  • what are the best tools to use when posting on social media
  • when do customers react to posts

Find Product Differentiation

Product differentiation is also called Unique Selling Proposition (USP). It is the one thing that makes a brand or business better than its competitors. The following items should be included under the product differentiation section of a social media checklist:

  • define the benefit or value of the offering to customers
  • identify the uniqueness of the product or service
  • present the best customer testimonials
  • project compelling stories about the brand

Identify Your Customer

Every brand or business should never forget to identify its customers. It is the best way to segment the target audiences and boost conversion in social media posting. What’s best about social media platforms is that they provide demographics to easily accomplish the following checklist under this section:

  • age bracket
  • gender concentration
  • educational attainment
  • location work position

Set Marketing Goals

Every social media campaign should have a marketing goal or a set of marketing goals. Brands and businesses can choose the most common target in this checklist:

  • app download
  • brand or product awareness
  • customer service
  • engagement
  • increase visibility
  • lead generation
  • sales & revenues
  • website traffic

Reference:https://blog.red-website-design.co.uk/2022/06/30/social-media-strategy-checklist/

How to Build Brand Loyalty

How to Build Brand Loyalty

As a brand leader or business owner, the most important thing you will need to build in 2022 is brand loyalty. According to a digital marketing speaker Hong Kong, brand loyalty impacts repurchase rates and retention. For a social media agency Hong Kong, it refers to the overall spending power of loyal followers and how brands and businesses keep them coming back or nurture them. A video marketing agency Hong Kong puts it in simple terms as continuously offering better products and services to solve the pain points of the customers. Below, we have compiled some simple steps on how to build brand loyalty.

Always Deliver Quality and Value

Brand loyalty is simply focusing on delivering quality and value to your customers. Once a brand or business promises something, they have to fulfill that promise. Continuously publishing relevant content that offers solutions to common pain points of the customers can help them keep patronizing the product or service. They no longer need to search elsewhere as you already have the answers to their needs. So, focus on developing more products and services through innovation.

Be a Creative Problem-Solver

Modern consumers face many problems today. To set your brand or business apart, think of being a problem-solver. Research what the customers need or want. Try to innovate on the best solution. Think out of the box when it comes to customer service, payments, shipping, and other customer concerns. Make it easy for them to communicate to help them find solutions whenever and wherever.

Be Responsive

A global brand or business needs to establish an online presence 24 hours a day and 7 days a week. You cannot please everybody, even if you are trying your best to deliver quality and value. So, being responsive at all times is very important. When a customer complains, the longer you do not respond to them, the more frustrated they get. But if you are available to answer them as quickly as possible, you get the chance to turn the negative feedback into a positive outcome. Being highly responsive also ensures that the customers are getting the right information at the right time. It makes the buying experience easier and smoother.

Make A Brand Memorable

Be consistent in putting your brand or business at the front and center of every online page. Use a consistent theme to make people easily recognize and remember the brand or the business.  You can also position yourself as a thought leader by consistently posting quality content and taking part in community work. As much as possible, take a stand on positive things.

Stop Selling, Start Educating

The golden rule of marketing is posting 80 percent of educational, entertaining, and informational creatives and only 20 percent of ads and promotions. So, start educating your customer to boost brand loyalty. Modern consumers get annoyed with too many advertisements on social media. What they want to see are unique information and resources.

Reference: https://nohoartsdistrict.com/how-to-build-brand-loyalty-in-2022/

Cheat Sheet for Social Media Content Ideas

Cheat Sheet for Social Media Content Ideas

If Facebook is the king of social media, content is the king of social media posting. According to a

digital marketing speaker Hong Kong, the success of an online marketing strategy depends on the interval, quality, segmentation, and type of content that a brand or business uploads. For a social media agency Hong Kong, content build and nurture communities. While a video marketing agency Hong Kong highlights the importance of posting eye-catching content to influence viewers in their buying decisions.

But it is not that easy to create and curate posts on social media. The challenge is to keep the target audience interested but not annoyed. That is why brands and businesses need to vary the format they are posting. They also need to be creative to attract attention and stir curiosity in their audiences’ minds. Bellow, we have compilated a cheat sheet for social media content ideas.

Engagement Boosts

Here are simple ideas to boost engagement via social media content:

  • Allow the audience to fill in the blank using an unfinished statement
  • Ask a question
  • Ask help on choosing whether this or that
  • Check ideas on what the audiences would rather do
  • Comment using a GIF
  • Hold an online competition or contest
  • Initiate a poll or survey
  • Offer free downloads
  • Seek advice
  • Stir a positive controversy (when appropriate)
  • Upload short stories with many keywords (Mad Lib Style)

Expert Status

A good social media content idea is to show your expertise in an industry or niche:

  • Create industry FAQs
  • Create relevant infographics
  • Help audiences solve their problems through unique solutions
  • Publish helpful niche articles
  • Publish relevant facts, statistics, or trivia
  • Show some money-saving hacks
  • Show some time-saving tips

Favorites

Stir engagement using the crowd’s favorites with these social media content ideas:

  • Collaborate with social media influencers
  • hare a quote
  • Highlight your best products and services
  • Recommend a free app or website
  • Recommend a movie or music
  • Recommend a nice book
  • Recommend software or tool
  • Show educational resources relevant to your niche
  • Show some money-saving hacks
  • Show some time-saving tips

Get Personal

Draw your audiences closer to you, your brand, or your business by getting a little bit personal:

  • Boast of your family
  • Get creative by telling the audience about your hobbies.
  • Highlight what the audiences can expect around town
  • Quote a mantra in life
  • Relax and share it with your audiences
  • Say thank you
  • Share life’s lessons
  • Share random facts about you, the brand, or the business
  • Share your current mood
  • Share your passion
  • Show personal appreciation and gratitude
  • Show the challenges you are struggling with at the moment
  • Show what’s happening behind the scene in real-life, real-time

Self-Promotion

Promote your brand, partner brands, your social media pages, and relevant pages:

  • Feature case studies, success stories, testimonials, and user-generated content (UGC)
  • Give freebies
  • Give special offers and promotions
  • Highlight your latest content or product
  • Promote your blog and newsletter
  • Repurpose evergreen content
  • Share a popular content or product
  • Share your favorite content or product
  • Share your latest blog post
  • Tell the audience what other social media pages you have

Shoutouts

Shoutouts are messages of appreciation, congratulation, or gratitude. Here are some social media content ideas for a shout out:

  • Mention a fan
  • Mention a local business
  • Mention an influencer or partner
  • Mention the brand you love
  • Mention your most engaged fan
  • Say thank you
  • Share a memory, photo, or a post

Trending Topics

From time to time, some topics experience a surge in popularity. It will be wise for a brand or business to ride on them, as long as relevant to the industry. Here are some social media content ideas to ride the trends:

  • Highlight pop culture
  • Highlight the latest events and news
  • Remind audiences about an upcoming holiday
  • Remind everyone about a national celebration
  • Ride on relevant viral and trending posts, especially videos
  • Share a Google Alert post under the Google Discover tab

Visuals

Visuals can be a GIF, images, or videos. They are a content format that seeks to attract the human eye through creativity. Today, the best social media contents are images and videos showing these categories:

  • A sneak peek of what’s happening
  • Artwork
  • Before & after
  • Behind the scene
  • Flat lay photos
  • How to use a product
  • How-to or tutorial
  • Inspirational quotes
  • Leisure activities
  • Live streaming showing an announcement or product launch
  • Memes
  • Services in action
  • Work-life balance

THE BOTTOM LINE

Start with creating a plan to determine your goal of posting on social media. While creating the marketing plan, stick to the 20/60/20 rule to build valuable relationships. It means posting 20% of fully helpful content, 60% of helpful and promotional content, and 20% of fully promotional content. Last, consistent branding in every type of content you post is the key to a brand recall.

Reference: https://bootcampdigital.com/blog/the-ultimate-social-media-content-ideas-cheat-sheet/

The 5 Key Ingredients of a Unified Brand on LinkedIn

The 5 Key Ingredients of a Unified Brand on LinkedIn

Seth Godin, a bestselling author, entrepreneur, and marketing speaker is quoted as saying: “People do not buy goods and services. They buy relations, stories, and magic.” That is why it is important to have a unified brand.

According to a digital marketing speaker Hong Kong, a unified brand gives consistent content, stories, and theme in all its marketing efforts. It means following similar colors, designs, and visuals, together with topics focusing on a specific niche, as a video marketing agency Hong Kong notes.

For a social media agency Hong Kong, there are five key ingredients of a unified brand on LinkedIn. These are availability, bold ideas, consistency, content balance, and emotional appeal. Let us discuss how to apply them on LinkedIn marketing one by one.

WHAT IS A UNIFIED BRAND?

unified brand means putting out a consolidated message between a company’s products and services. Effective branding on LinkedIn is very important to make them stand out from the competition. Delivering a consistent experience to LinkedIn consumers results in a positive brand reputation.

LinkedIn brands and businesses can create unified branding in different ways. A consistent color scheme, graphics, logos, and slogans can form a unique identity that captures the audience’s attention. They also create an emotional impression in the mind of the consumers. As such, a unified brand is an opportunity for growth.

Think of an established brand like Nike. Because it is always in the heart and minds of its loyal customers, Nike can introduce innovative product offerings. Advocates will be very much willing to try these new products. They will also share their good experiences with the brand.

.

5 KEY INGREDIENTS OF A UNIFIED BRAND ON LINKEDIN

LinkedIn recently publish a 25-page guide to effective branding. It provides a range of notes and tips about the 5 key ingredients of a unified brand. Here are they:

Availability

Availability means being always on to answer your audiences’ queries. Even though you got a bold and novel creative, you need to make sure that your LinkedIn audiences interact with your brand. Being always on means consistently posting a brand messaging to make it more memorable. Remember, lack of exposure equates to memory corrosion. A good example of availability in a unified brand is that of McDonald’s. Even though their gold arches are bold and iconic in the US, they move their advertising taglines everywhere. As they say, McDonald’s has over 99 billion served.

Bold Ideas

An unexpected creative can be very memorable. If you find a way to break the noise on LinkedIn with bold ideas, there is a higher chance to succeed in unified branding. An iconic brand logo, a distinct slogan, or a unique color scheme can weave a unified brand’s DNA. A great example is Coca-Cola. When you think about soda, you typically think about Coke. It is because the brand successfully tells candid, direct, and illustrative stories.

Consistency

The consistency of posting on LinkedIn is very different from other social media platforms. LinkedIn experts recommend posting once a day from Monday to Friday. It can boost followings 6x than brands and businesses that post more often.

Content Balance

LinkedIn audiences are typically exposed to different brand messages. But they only respond to those that are not annoying and that is favorable to them. The best way to nurture them is to create a content balance. LinkedIn audiences do not want to be too salesy. Besides, reports found that 61% are more likely to convert when exposed to both paid and unpaid content.

Emotional Appeal

LinkedIn is the most effective lead generation platform for B2Bs. But it is no different from other buying processes. A unified brand appeals to its customers and prospects emotionally. It may be challenging to do so, but you can take an example from other successful brands. Nike, for one, explored how athletes can overcome hardship in its Just Do It campaign. The brand has successfully connected the campaign’s story with its audiences.

Reference: https://www.linkedin.com/business/marketing/blog/brand/key-ingredients-in-a-unified-brand

Rules on Twitter Videos

Twitter Videos

In 2020, online video consumption increased by 96%. Today, an average person is predicted to watch the video for around 100 minutes daily. For a digital marketing speaker Hong Kong, this means that video is an irreplaceable part of digital marketing. Among the top social media platforms, Twitter is the least utilized network for sharing videos, according to a video marketing agency Hong Kong. Since videos are relatively new on Twitter, a social media agency Hong Kong suggests that brands and businesses should jump on such a strategy. Below, we have listed some rules on Twitter videos.

ABOUT TWITTER VIDEOS

Twitter videos are clips that can be uploaded in 2 ways. Under a Twitter account, tap on the camera icon to record a clip. It gives the user an option to add a tweet copy and location. Afterward, the user can post the video either by adding it as a separate tweet or under a recent thread. A user can also upload a saved clip via the tweet icon. Tap the camera icon and upload the saved video on a device. A user can edit it via a drag & trim option. Then, tap trim and tweet to post it on the timeline.

WHY USE TWITTER VIDEOS?

Today, videos are the best ways to reach social media audiences. On Twitter, Twitter videos drive more engagements than other tweet formats. They get 2.5 times more replies and 2.8 times more retweets. They are also favorited 1.9 times more than other types of tweet formats. More than 82% of the Twitter nation watch video content within the platform.

Most brands and businesses use Twitter videos in unique ways. They use it to bring joy to the customers during holidays. To allow a deeper connection, Twitter videos can be a way to say thank you or show appreciation. They can also be a means to educate people or update them with the latest news, products, and services.

RULES ON TWITTER VIDEOS

Considering how big Twitter is, it is surprising that Twitter videos are bounded by limitations. Unlike Facebook and Instagram, creating visually-rich video tweets can quite be a challenge. Here are some rules for Twitter videos.  

Auto-Play

Twitter video automatically loops depending on the account settings. Videos will not auto-play on accounts under the data saver mode. Twitter videos auto-play for up to 60 seconds only.

Character Counts

A Twitter video does not count as characters on a tweet. So, users only need to worry about character limits for the text tweet attached to it. The key is to choose words carefully when describing and tagging.

Video Descriptions

Users cannot add descriptions and tags to the uploaded videos themselves. Yet, do not underestimate the power of the tweet attached to the video. With a 280-character limit, you can describe the content in concise and simple words plus tag important names there.

Video File Size

The maximum file size allowed for Twitter videos is 512 MB. Users trying to upload video files larger than the limit will receive a prompt to trim it either on the app or video source.

Video Formats Supported

Twitter videos support MOV and MP4 video file formats. If a user is uploading a Twitter video on the web, the MP$ needs to be in H264 format with AAC audio, the most common format for distributing and recording video content online. As a pro-tip, there is a way to bypass MP4 limitations on the web. Using Buffer, FileZigZag, or Online-Convert can be one of your best bets.

Video Length Limit

Twitter’s video length limit is up to 2 minutes and 20 seconds. Twitter will prompt users to trim any video files longer than the said limit as part of the upload process. So, if you have a load of footage to share, the key is to upload them in smaller snippets via a Twitter thread.

Video Resolutions

Users can upload a Twitter video with a resolution from 32 by 32 pixels to 1920 by 1200 pixels. The bitrate should not be more than 25 Mbps. The frame rate should not be more than 40 fps.  

Reference: https://www.makeuseof.com/rules-uploading-videos-to-twitter/

SEO Versus Social Media

SEO Versus Social Media

SEO and social media are two of the most popular elements of digital marketing. A digital marketing speaker Hong Kong notes that both elements should be a significant part of a digital marketing strategy. Each has its own advantages and disadvantages. That is why today, we will give some insights into SEO versus social media.

WHAT IS SEO?

SEO stands for search engine optimization. It is a strategy of improving the visibility of a site to people searching for brands, products, and services. It focuses on getting discovered through searches to attract customers and sustain the business. Even a video marketing agency Hong Kong aims to rank on SEO. Any format or type of content today can rank on search engines.

Google is the largest global search engine. Other popular search engines are AOL, Ask.com, Baidu, Bing, DuckDuckGo, Excite, and Yahoo. These search engines use bots to crawl on web pages. As they crawl, they collect information about each webpage and index them from site to site. Through hundreds of ranking factors and signals for each search engine, the web pages are ranked according to keyword searches. The most essential element of organic ranking is relevancy and user experience.

WHAT IS SOCIAL MEDIA?

A social media agency Hong Kong defines social media as Internet networks that facilitate the sharing f ideas, information, and thoughts. The most popular social media sites are Facebook, YouTube, Instagram, TikTok, Pinterest, Twitter, and LinkedIn. Like SEO, social media visibility is very important in digital marketing. With more than half of the global population having a social media account, they can help brands and businesses boost discovery and sales.

Social media visibility can be achieved through 7 building blocks. These are brand identity, content sharing, conversations, presence, relationships, reputation, and social media groups. The first functional block is building brand identity. The brand or business should complete and update the information on their social media pages including the company name, address, category, and contact details. They should consistently post and share relevant content. Consistent communication with their followers can also build an online presence. To build relationships and reputation, they should continuously nurture posting on social media groups. Just like SEO algorithms, social media uses artificial intelligence (AI) to rank posts based on these 7 building blocks.

SEO VERSUS SOCIAL MEDIA

Audience Targeting

SEO targets audiences based on what they are thinking. Social media target people on who they are. Their insights were mostly based on a user’s online behaviors.

Conversion Likelihood

Most Google searchers are ready to make a purchase. They search to get solutions to their pain points. These searches will yield possible solutions, largely influencing the buying decision. On the other side, social media users are not so keen on buying products and services. But they are more likely to share or spread the content.

Effort and Durability

SEO high ranking endures months and weeks. Once a brand or business ranks on top, it can be a passive source of visitors for several days. Social media ranking lasts within minutes. To have a better ranking, social media needs continuous posting.

Formats

The average content format that ranks on Google is long-form content. These are content containing 1500+++ words.  Visuals perform best on social media. They generate 53% more engagement than non-visual content.

Interdependence

List building, outreach, and pitching are interdependent SEO factors. While Comments, followers, profiles, and shares are interdependent social media factors.

Measurement

In SEO, traffic and visibility are the easiest to report while engagement is hard to measure. Social media engagements are highly visible but traffic is difficult to report.

Speed

The speed of SEO ranking is slow and uncertain. It may take days for relevant pages to be indexed and ranked. Social media content can be posted instantly and can go viral within minutes.

Topics

SEO features researched-based content for different topics. Answers to common questions and detailed how-to articles often rank best. Social Media content stirs emotional responses. They tend to appeal more to user emotions rather than intelligence.

Upper limits

Traffic on SEO searches is limited to the number of searchers for the day. The social media traffic is virtually unlimited. They can drive a huge amount of attention one can never expect.

Reference: https://blog.red-website-design.co.uk/2022/03/18/seo-vs-social-media/

Steps to a Successful Social Media Strategy

Steps to a Successful Social Media Strategy

Social media is a vital part of digital marketing. According to a digital marketing speaker Hong Kong, there are around 3.96 billion social media users in the world today. So, without a doubt, a social media agency Hong Kong highlights that all brands and businesses should have social media accounts and pages.

Even a video marketing agency Hong Kong highlights the importance of a social media strategy to boost online visibility. As more people access information and news on their social media profiles, more brands and businesses have the chance to promote their products and services. To further help marketers with an effective campaign, here are some steps to a successful social media strategy.

Build a Winning Social Media Team

A successful social media strategy is not just a single effort. Rather, it is a team collaboration. So, the first step every brand or business should do is to put together a winning social media team. This will include customer service support, content creators, graphic designers, sales support, and social media marketers.

Decide on Your Goals and Objectives

After your form a winning social media team, the next step is to determine the goals and objectives of a brand or business. The team should set attainable, measurable, and specific key performance indicators (KPIs). They are very important in determining the success of your social media strategy.

Decide on the Persona of Your Target Audience

Your social media team also needs to decide the persona of your target audience. It forms the right prospects where you will show your social media content. A target audience persona will most likely buy the offering of a brand or business. It is because they either desire or need these products and services. To better understand the persona of a target audience, a social media team should put data together about their buying behaviors, online activities, and social media engagements.

Evaluate the Competition

Another step to a successful social media strategy is to look and listen. Assess your own social media performances and compare them with your closest competitors. It will help you see what works and what does not work. They can serve as a guide to better social media strategy.

Setup a Content Plan for Each Social Media Platform

Setting up a content plan for each social media platform means choosing a network first. General branding and startups should consider reaching a large number of Facebook users. Most millennial brands can seek success on Instagram. Twitter is a good platform for limited promotions and product launches. YouTube is the best platform for gaming and sports brand.

Each social media platform is unique. The key is to be creative in catching the audiences’ attention. First, research the optimal dates and times for social media posting. Do this for every social media platform you intend to strategize. Then, create a content calendar to schedule your posting ahead of time. Vary your content formats, and do not forget to use call-to-actions (CTAs) to boost awareness, engagement, and sales.

Track Your Social Media Performances

A successful social media strategy is a continuous process. Engage, monitor, analyze and repeat your social media performances. Track your KPIs and see what is doing good or not. As you track the KPIs, do not forget to engage with your audience. Thank your followers for any commendation. Treat feedback as an opportunity for improvement. In the end, tracking your social media performances shows your return on investment (ROI).

Reference: https://blog.red-website-design.co.uk/2022/02/28/social-media-for-dummies/

Google Search Statistics That Marketers Need to Know

Google Search Statistics

Google is an Internet search engine owned by Alphabet, an American multinational company. Founded by Larry Page and Sergey Bin in 1998, it has now become the largest global search engine. A digital marketing speaker Hong Kong highlights Google’s mission to make information universally accessible. It indeed succeeds in its mission by dominating the search for information.

According to a social media agency Hong Kong, Google uses a proprietary algorithm that retrieves and shows the most relevant search results from dependable sources. The search engine is unique because it does not only base the ranking on content. Instead, it also based the ranking according to how many web pages link back to a page. As such, it was patented as PageRank.

Google also owns YouTube. According to a video marketing agency Hong Kong, the search engine acquired the video-sharing platform in 2006. Today, YouTube became the second most searched site globally, next to Google. Below, let us discover the power of Google. Here are Google search statistics that marketers need to know!

Almost Half of the Product Searches Start with Google

According to reports, 46% of product searches start with Google, with the other 54% starting from Amazon. Amazon and Google have been switching places as the top starting point for product searches between 2015 to 2018. As such, marketers need to keep in mind that Google ads can be very useful to influence buying decisions.

Around 90% of People Only Click Google’s First-Page Results

Recent surveys showed that 90% of respondents will only click Google’s first-page results. If people do not find the answers to their query on the first page, they will do a different query instead of scrolling past the first page. For mobile users, 60% are likely to click the top 3 search results and will not scroll beyond that point. Thus, marketers should strive to put brands on top of Google’s SERP.

YouTube was the Most Searched Google Query

To date, YouTube is the most searched Google query. Facebook comes next, then WhatsApp web. These top 3 queries yield a search volume of 100 million monthly searches. So, marketers should see to it that brands have a YouTube channel and Facebook Page to rank on Google.

Google Lens Answers More Than 1 Billion Questions Daily

Google Lens is a computing capability to search for information using visual queries. Using a smartphone camera, users can take a picture of an image and direct it on Google search to find more data about it. Currently, Google Lens answers more than 1 billion questions daily. This means that marketers should constantly update their product images to rank on Google Lens searches.

Google Dominates the Search Engine Market

As of 2022, Google holds 91.9% of the search engine market shares. Bing got 2.88%, YANDEX got 1,27%, and Baidu got 1.16%. Google has maintained a significantly high market share over the past decade. It even expanded its services to mail, productivity tools, and other ventures. The search engine can significantly boost advertising revenues.

Google Is the Most Visited Website Globally

Google receives around 89.3 billion visits every month. One fun fact is that 16.3 percent of US searchers google the term “Google.”  With billions of people using Google every day to search for answers and products, marketers can never go wrong using a Google strategy to promote brand awareness.

Google Processes Over 8.5 billion Searches Daily

In 1998, Google started processing 10,000 daily searches. Today, Google processes over 99,000 searches every second. That is equivalent to 8.5 billion searches daily. The search engine found a great way to analyze search intent, making it the most powerful search engine in the world.

Mobile Searches Dominate Google

Half of the world’s population uses mobile devices or smartphones. Mobile searches dominate Google, occupying 63% of overall queries. Generally, these searches involve a local search for businesses, destination points, and landmarks.

Organic Searches in Google Produce 23% of Website Traffic

Around 93% of website traffic emanates from Google’s organic searches. Reports showed that people click a website after finding it on a blog, how-to, infographic, photo, etc. Since organic traffic is free and targeted, marketers can use a mix of organic ads and PPC.

People Search Google an Average of 3x Daily

Almost everyone depends on Goggle. In fact, people search Google an average of 3x a day.  They let Google resolve their queries multiple times daily. It is because googling makes searches convenient and faster.

Reference: https://www.oberlo.com/blog/google-search-statistics