Social Media – Digital Marketing Technology

Category: Social Media

28
Sep
2022

2022 Marketing Trends And Why You Should Follow Them

Social media marketing

As we mentioned earlier, social media is one of the most important parts of any successful video marketing strategy. Creating videos that appeal to your audience is more than just having an interesting voice, it’s about having fun while you are filming your content and keeping them engaged during playback.

The best way to ensure that happens is by investing in some good camera equipment. We recommend staying within budget, but making sure you have enough room for all your gear before buying anything too expensive.

Another key piece of equipment is a computer or laptop with decent graphics capabilities and enough memory to easily handle all the settings and features needed to edit your videos. Some people even use two laptops so they do not need to carry both around at once!

If you are looking to take your YouTube channel to the next level then these are essential pieces of gear to invest in. Luckily, there are many affordable options out there that do not cost a lot to start off with.

YouTube marketing

A lot of people make fun of people who use social media to market products, but it is definitely not funny how popular this medium has become! With over 2 billion users, there is a large audience that you can target for your business or product.

YouTube is a great way to promote yourself or a company. There are many ways to do so, some more creative than others. Creating an account is free, so there is no cost aside from time spent creating content and promoting the channel.

Since most people surf through YouTube using their phone or computer, doing something promotional will attract attention. Starting a video series is one of the best ways to get started as you could be making money with little effort.

The number one tip I have for anyone trying to grow their online presence is to create quality content. If what you are posting does not seem interesting nor you, then nobody else will watch it.

People will quickly learn about you and your business by looking at your posts, browsing your accounts, and talking to other members. How well you manage your followers and fans will also influence the growth of your brand.

Email marketing

One of the most important parts of any business is its communication channel, and email is one of the biggest. Businesses rely heavily on it to stay in contact with their customers, promote products, give updates, and strengthen ties.

It’s no surprise then that almost every major company you know about either started off as an email marketing brand or has at least incorporated some type of email marketing into their strategy.

That includes big companies like Amazon, Google, Facebook, and Apple! All of these businesses have made significant profits by creating an audience base via emails and advertisements.

But what if I tell you there are even more ways to use emails for your business? And what if we mentioned they’re totally free?!

Here are eight ways video can be used through your own email account to help grow your business. Check out all eight here!

Visual content marketing

Even though social media has become a large part of our daily lives, listening to music is still one of the top ways to enjoy yourself. Music can be motivating, calming, or inspiring, so it’s always in style!

Music can influence how people feel and what they do, which makes it an integral part of advertising. According to research done by Nielsen, 90% of ads are consumed completely visually, making visuals a crucial piece for advertisers trying to reach their target audience.

With that said, musicians have been producing engaging, motivational songs for years now, so why not use this knowledge to help you market your business? If you’re already offering other forms of content (blog posts, podcasts, etc.), then adding some video content to your mix will make your messages more interesting.

What about using these videos as advertisements? Creating a YouTube channel is a great way to start doing this. By sharing your own experiences, lessons, and products, you can attract new followers who may find you through those channels.

That’s just a few of my reasons why incorporating some form of visual communication into your business model is important. What are yours?

Podcast marketing

With the explosion of technology, there are now several ways to get your business in front of as many people as possible. If you’re looking to grow your audience, start listening to podcasts!

Podcasting has become one of the most popular mediums for self-branding and career development. Who can’t enjoy an episode or two of The Art of Charm? Or how about some Joe Haines or Tim Ferris talk?!

Nowadays, you don’t have to be rich to launch your own podcast. There are plenty of free software and services that make it easy to produce and publish your content.

Your followers and potential customers will love being able to access your wisdom via audio. They won’t need to visit your website to read what you have to say, they can just listen!

Many brands use podcasts to promote their products through talking about them, giving tips, sharing success stories, etc. Influencers use podcasts to connect with other individuals about similar topics – very engaging!

What is not a bad way to utilize this medium either! Business owners can use podcasts to provide helpful information and advice to others, expanding their reach.

Video marketing

More and more businesses are using video as an integral part of their advertising strategy. It’s no surprise why! After all, we spend around two-thirds of our time online looking at videos and there are now just over one billion people with smartphone technology so how can you not use that data to your advantage?

With the rise in popularity of YouTube, it has become easy to create your own channel and start sharing engaging content. What makes this different from other media is that viewers will typically watch longer amounts of content through YouTube than they would, for example, reading an article or listening to an audio podcast.

This is important to note because studies show that most people are less likely to actively respond to advertisements – even if they buy something afterwards. By creating your own channel and offering helpful information or products, however, you give yourself a better chance of getting responses.

Furthermore, while advertisers currently have to focus on getting people into a shopping mood before pitching products, by adding some entertainment to your videos, your audience won’t necessarily have to feel like they need to click “buy” soon after. They may instead simply enjoy what you’ve put together and check out your website or shop later when they are in a buying mood.

There are many ways to add value to videos aside from selling goods, though. For example, you could talk about health benefits of certain foods, tips on how to do things efficiently, or how to improve

Influencer marketing

As we mentioned earlier, influencers are people with large social media followings that other individuals look up to. Their followers believe they know what products these individuals use, so it is very effective way to promote brands or products!

Influencers can really benefit your business in several ways. First, you can pick an already established influencer and pay them to mention or feature your product or service. Second, you can create your own content and invite your favorite influencer to comment on it about your product or company.

Third, you can start creating your own content and sharing it with different influencers. Some of these influencers may offer you a fee or reward for including their links in the article or video. Yours would be to buy their merchandise or services!

Last, but not least, the more popular an influencer is, the higher his or her “likes” will be. People who like their posts are likely to purchase from vendors featured in those posts. All of this adds value to your brand and helps you get exposure.

Smart marketing

As we mentioned earlier, video is almost omnipresent these days. It’s not necessarily a good thing, though. With so much content flooding our screens, how do we know if what we are watching is actually engaging and/or useful?

Fortunately, there are some major trends in online video that make it easy to identify good videos and learn from them. If you are looking to improve your YouTube channel or launch a new one, here are some tips for becoming a more savvy video marketer.

We will talk about eight key trends of video marketing that can help you hone your craft, but first let us discuss why smart marketing matters. So go ahead and take notes now!

Digital marketing campaigns

As we continue to move further into this new digital era, most big brands now use some form of video in their marketing strategies. It is not uncommon to see advertisements or commercials that contain at least one full-length movie or video!

With the explosion of online videos, people have even made it a habit to create their own YouTube channels where they can advertise for themselves or as a business. This has become very common as many people enjoy sharing what things mean to them and how to improve their lives through self-help books and motivational speeches.

Video content is also a great way to capture attention and keep an eye on your audience. People are willing to spend more time watching the average two hour length TV show than sitting through an eight minute webinar.

There you have it — just another reason why using video content in your next campaign is needed!

04
Mar
2022

Steps to a Successful Social Media Strategy

categories: Digital Marketing, Social Media, Social Media Marketing, Video Marketing

Social media is a vital part of digital marketing. According to a digital marketing speaker Hong Kong, there are around 3.96 billion social media users in the world today. So, without a doubt, a social media agency Hong Kong highlights that all brands and businesses should have social media accounts and pages.

Even a video marketing agency Hong Kong highlights the importance of a social media strategy to boost online visibility. As more people access information and news on their social media profiles, more brands and businesses have the chance to promote their products and services. To further help marketers with an effective campaign, here are some steps to a successful social media strategy.

Build a Winning Social Media Team

A successful social media strategy is not just a single effort. Rather, it is a team collaboration. So, the first step every brand or business should do is to put together a winning social media team. This will include customer service support, content creators, graphic designers, sales support, and social media marketers.

Decide on Your Goals and Objectives

After your form a winning social media team, the next step is to determine the goals and objectives of a brand or business. The team should set attainable, measurable, and specific key performance indicators (KPIs). They are very important in determining the success of your social media strategy.

Decide on the Persona of Your Target Audience

Your social media team also needs to decide the persona of your target audience. It forms the right prospects where you will show your social media content. A target audience persona will most likely buy the offering of a brand or business. It is because they either desire or need these products and services. To better understand the persona of a target audience, a social media team should put data together about their buying behaviors, online activities, and social media engagements.

Evaluate the Competition

Another step to a successful social media strategy is to look and listen. Assess your own social media performances and compare them with your closest competitors. It will help you see what works and what does not work. They can serve as a guide to better social media strategy.

Setup a Content Plan for Each Social Media Platform

Setting up a content plan for each social media platform means choosing a network first. General branding and startups should consider reaching a large number of Facebook users. Most millennial brands can seek success on Instagram. Twitter is a good platform for limited promotions and product launches. YouTube is the best platform for gaming and sports brand.

Each social media platform is unique. The key is to be creative in catching the audiences’ attention. First, research the optimal dates and times for social media posting. Do this for every social media platform you intend to strategize. Then, create a content calendar to schedule your posting ahead of time. Vary your content formats, and do not forget to use call-to-actions (CTAs) to boost awareness, engagement, and sales.

Track Your Social Media Performances

A successful social media strategy is a continuous process. Engage, monitor, analyze and repeat your social media performances. Track your KPIs and see what is doing good or not. As you track the KPIs, do not forget to engage with your audience. Thank your followers for any commendation. Treat feedback as an opportunity for improvement. In the end, tracking your social media performances shows your return on investment (ROI).

Reference: https://blog.red-website-design.co.uk/2022/02/28/social-media-for-dummies/

25
May
2021

Facebook Ad Review

categories: Digital Marketing, Social Media, Social Media Marketing

Facebook is the king of social media. There is no doubt about it. With 2.85 million monthly active users, the platform is the top target among brands and businesses. Yet for most social media marketers, creating a Facebook ad is somewhat a big challenge. Some may say that the process of approval takes quite so long, while others wonder why their ads are rejected. To give an overview of how to promote products and services on the platform, here’s a comprehensive Facebook ad review.

WHAT ARE FACEBOOK ADS?

A social media agency Hong Kong defines Facebook Ads as paid content that promotes a brand, product, or service on the platform. They appear on Facebook, Instagram, Messenger, and Audience Network. They can be seen on Facebook and Instagram user’s home feeds, news feeds, and profile tabs. The ads that appear on a Facebook profile are based on the user’s interests, preferences, and usage. Yet, Facebook assures its users that they don’t sell their private information to advertisers. There are different types of Facebook ad formats. These are the following:

Image Ads allow the promotion of products and services using an optional footer and single photo. Facebook recommends using a JPG or PNG image file with a ratio of 1.91:1 to 1:1 and a resolution of 1080 x 1080 pixels. Alternatively, you can also upload images using the following file formats: BMP, DIB, HEIC, HEIF, IFF, JFIF, JP2, JPE, JPEG, PSD, TIF, TIFF, WBMP, WEBP, and XBM.

Video Ads allow the promotion of products and services using eye-catching movements in the form of a video. Facebook recommends keeping your videos at a length of 15 seconds or less. Although Audience Network and Instagram Feed allow videos with a length of up to 120 seconds. Facebook Feed, Marketplace, and Messenger Home support allow videos with a length of up to 240 minutes. A video marketing agency Hong Kong notes that live streaming and stories are effective video formats for Facebook video ads.

Carousel Ads allow showcasing 2 to 10 images or videos in a single ad with each image having its own call to actions (CTA), headline, and link. Facebook users can click the arrow or swipe the screen to view Carousel Ads.

Collection Ads allow showcasing multiple images and videos of products and services. Facebook shoppers can browse, discover, and purchase a product or service using their mobile devices. They open as Instant Experience Ads on mobile phones.

Instant Experience Ads are collection ads opened using mobile phones. They open as a full-screen visual of brands, products, and services.

FACEBOOK ADS REVIEW

For a digital marketing speaker Hong Kong, Facebook’s Ad review process is a common interest for brands and businesses alike. To better understand them, here’s how the process is implemented.

Facebook Ad reviews are made before all ads go live on the platform. The system relies on automation to apply Facebook’s advertising policies and community standards to the millions of ads run across Facebook’s family of apps. At some point, manual reviews are made to build and train Facebook’s ad automation technology. The most commonly prohibited Facebook ads are the following:

Adult dating services, dirty magazines, or sex toys
Ammunition, explosives, and weapons
Cryptocurrency
Illegal drugs or drug-related products
Surveillance equipment like mobile phone trackers, spy cams, etc.
Unsafe supplements

In general, Facebook does not tolerate harmful, inaccurate, and illegal content.

Facebook Ad review is typically completed 24 hours after a Facebook ad submission. Sometimes, the process may take longer as the ads need to be reviewed again. This can happen even if the Facebook Ad has already gone live. The results of the review dictate whether the Facebook Ad will be allowed to run or removed. An advertiser can still create a new Facebook Ad even if a previous ad is rejected. Or they can also revise the rejected Facebook Ad based on the feedback of the platform’s review. Unlike the typical Facebook Ad review process using automation, any re-review will be handled by human reviewers for better assessment.

Beyond Facebook’s ad review process, Facebook also conducts investigations on an advertiser’s behavior. These investigations include advertising policy violations, community standard violations, and the number of rejected ads. Advertisers who violate Facebook’s advertising policies and community standards may not be allowed to run Facebook Ads. Facebook users can also report Facebook Ads that they believe to have violated Facebook’s advertising policies and community standards. Such feedback is very important to Facebook’s smooth enforcement of the ad review process. Facebook also keeps an Ad Library that is accessible to the public. Here, people can search for active Facebook Ads based on categories, demographics, and topics.

THE BOTTOM LINE

Facebook Ad Review covers all ads before they go live and uses various steps via a fully automated process, although manual reviewers may intervene to further enhance the automation and look over any re-review request. Facebook Ad Review typically takes 24 hours or longer. There is nothing a brand can do to employ a secret runaround or trick to facilitate faster review. The only key is to strictly adhere to Facebook’s advertising policies and community standards.

Reference: https://www.facebook.com/business/news/facebook-ad-policy-process-and-review#

30
Apr
2021

The Power of Social Media Marketing in Hong Kong

categories: Digital Marketing, Social Media

Social media is one of the most effective ways to reach out to and connect with people. Major social platforms like Facebook, Instagram, Twitter, and LinkedIn are used by billions of individuals across the globe, and countless brands and businesses use social media to showcase their products and services.

Today, both social media and digital marketing are prevalent all throughout Hong Kong. This article will be discussing the impact of social media marketing, how to check the pulse of your Hong Kong audience, and how to establish a solid social media marketing plan.

Global Social Media Statistics

53.6%, or 4.66 billion people, of the world’s overall population uses social media and has a profile on at least one social media platform. This represents over half of the global population, and this number is only expected to grow in the coming years. In fact, in the last 12 months alone, social media platforms saw an increase of 316 million new users. This is due in part to the coronavirus pandemic, as people saw social media as a way to receive news and connect with their friends and family.

The average person is on social media for roughly 2 hours and 25 minutes each day, and at any given time they’re on a social media platform, they can come into contact with a brand or a business.

Social Media Statistics in Hong Kong

A huge percentage of the population in Hong Kong are on social media. In January 2021, an estimate of 6.44 million individuals were noted to be using at least one social media platform, and this figure accounts for roughly 85.6% of the country’s population. Social media users across Hong Kong have increased by 110,000 or 1.7%, between 2021 and 2021.

With those figures, it is no surprise that many brands and businesses have been using social media to connect with their customers and reach out to potential clients. Social media is an astonishing space – one post has the potential to be seen by thousands, in some cases, even millions of people, in a short period of time.

Knowing Hong Kong’s Culture When Planning Out Social Media Campaigns

Hong Kong is known as a cultural melting pot. The city is densely populated, and it has people from all walks of life living in it. The key languages in Hong Kong are Chinese and English, and both are widely spoken and used in Hong Kongers’ daily lives. Local social media marketers should take this into consideration when planning out social media campaigns to ensure maximum reach and resonance.

Because of the variety of cultures, it is crucial to get the pulse of audiences across Hong Kong. Ensure that social media marketing campaigns have content in different mediums and different languages, namely, English, Mandarin, and Cantonese.

How to Implement a Strong Social Media Marketing Strategy

You can either do your marketing in-house, or you can branch out and work with a skilled and reputable social media marketing agency. By working with a social media marketing agency, you will have access to all the best marketing strategies for your brand, establish your brand identity, and develop your online presence.

Working with a social media marketing agency comes with a ton of benefits, and they can certainly save you a lot of time and effort that you can use for other areas of your business.

Working With a Social Media Marketing Agency in Hong Kong

To fully enjoy the benefits of social media and a strong social media marketing strategy, consider hiring a social media marketing agency in Hong Kong. Hong Kong marketers are well-versed in producing successful and efficient social media campaigns, and they have their fingers on the pulse of Hong Kongers. This means they know what they want and need, and they know how to connect, resonate, and reach out to people from all walks of life to create social campaigns that make consumers remember your brand.

With the social media savvy of a Hong Kong digital marketing agency, you are assured that you are getting expert advice from professionals who have spent years honing their craft. They can make your brand stand out from the rest, and you can expand your market. Additionally, you get to boost your revenue.

Working with an agency is also beneficial because you get to choose who runs your marketing campaign. You can foster a strong, long-lasting business relationship where all your needs are met. You can also be assured of consistency and quality because they will offer you the best possible service.

Discover the unparalleled power of social media for your brand, and watch your social media marketing efforts fly. Unleash your brand’s potential with a social media marketing agency in Hong Kong.