Category: Social Media

Steps to a Successful Social Media Strategy

Steps to a Successful Social Media Strategy

Social media is a vital part of digital marketing. According to a digital marketing speaker Hong Kong, there are around 3.96 billion social media users in the world today. So, without a doubt, a social media agency Hong Kong highlights that all brands and businesses should have social media accounts and pages.

Even a video marketing agency Hong Kong highlights the importance of a social media strategy to boost online visibility. As more people access information and news on their social media profiles, more brands and businesses have the chance to promote their products and services. To further help marketers with an effective campaign, here are some steps to a successful social media strategy.

Build a Winning Social Media Team

A successful social media strategy is not just a single effort. Rather, it is a team collaboration. So, the first step every brand or business should do is to put together a winning social media team. This will include customer service support, content creators, graphic designers, sales support, and social media marketers.

Decide on Your Goals and Objectives

After your form a winning social media team, the next step is to determine the goals and objectives of a brand or business. The team should set attainable, measurable, and specific key performance indicators (KPIs). They are very important in determining the success of your social media strategy.

Decide on the Persona of Your Target Audience

Your social media team also needs to decide the persona of your target audience. It forms the right prospects where you will show your social media content. A target audience persona will most likely buy the offering of a brand or business. It is because they either desire or need these products and services. To better understand the persona of a target audience, a social media team should put data together about their buying behaviors, online activities, and social media engagements.

Evaluate the Competition

Another step to a successful social media strategy is to look and listen. Assess your own social media performances and compare them with your closest competitors. It will help you see what works and what does not work. They can serve as a guide to better social media strategy.

Setup a Content Plan for Each Social Media Platform

Setting up a content plan for each social media platform means choosing a network first. General branding and startups should consider reaching a large number of Facebook users. Most millennial brands can seek success on Instagram. Twitter is a good platform for limited promotions and product launches. YouTube is the best platform for gaming and sports brand.

Each social media platform is unique. The key is to be creative in catching the audiences’ attention. First, research the optimal dates and times for social media posting. Do this for every social media platform you intend to strategize. Then, create a content calendar to schedule your posting ahead of time. Vary your content formats, and do not forget to use call-to-actions (CTAs) to boost awareness, engagement, and sales.

Track Your Social Media Performances

A successful social media strategy is a continuous process. Engage, monitor, analyze and repeat your social media performances. Track your KPIs and see what is doing good or not. As you track the KPIs, do not forget to engage with your audience. Thank your followers for any commendation. Treat feedback as an opportunity for improvement. In the end, tracking your social media performances shows your return on investment (ROI).


Facebook Ad Review

Facebook Ad Review

Facebook is the king of social media. There is no doubt about it. With 2.85 million monthly active users, the platform is the top target among brands and businesses. Yet for most social media marketers, creating a Facebook ad is somewhat a big challenge. Some may say that the process of approval takes quite so long, while others wonder why their ads are rejected. To give an overview of how to promote products and services on the platform, here’s a comprehensive Facebook ad review. 


A social media agency Hong Kong defines Facebook Ads as paid content that promotes a brand, product, or service on the platform. They appear on Facebook, Instagram, Messenger, and Audience Network. They can be seen on Facebook and Instagram user’s home feeds, news feeds, and profile tabs. The ads that appear on a Facebook profile are based on the user’s interests, preferences, and usage. Yet, Facebook assures its users that they don’t sell their private information to advertisers. There are different types of Facebook ad formats. These are the following:

Image Ads allow the promotion of products and services using an optional footer and single photo. Facebook recommends using a JPG or PNG image file with a ratio of 1.91:1 to 1:1 and a resolution of 1080 x 1080 pixels. Alternatively, you can also upload images using the following file formats: BMP, DIB, HEIC, HEIF, IFF, JFIF, JP2, JPE, JPEG, PSD, TIF, TIFF, WBMP, WEBP, and XBM.

Video Ads allow the promotion of products and services using eye-catching movements in the form of a video. Facebook recommends keeping your videos at a length of 15 seconds or less. Although Audience Network and Instagram Feed allow videos with a length of up to 120 seconds. Facebook Feed, Marketplace, and Messenger Home support allow videos with a length of up to 240 minutes. A video marketing agency Hong Kong notes that live streaming and stories are effective video formats for Facebook video ads.

Carousel Ads allow showcasing 2 to 10 images or videos in a single ad with each image having its own call to actions (CTA), headline, and link. Facebook users can click the arrow or swipe the screen to view Carousel Ads.

Collection Ads allow showcasing multiple images and videos of products and services. Facebook shoppers can browse, discover, and purchase a product or service using their mobile devices. They open as Instant Experience Ads on mobile phones. 

Instant Experience Ads are collection ads opened using mobile phones. They open as a full-screen visual of brands, products, and services.


For a digital marketing speaker Hong Kong, Facebook’s Ad review process is a common interest for brands and businesses alike. To better understand them, here’s how the process is implemented.

Facebook Ad reviews are made before all ads go live on the platform. The system relies on automation to apply Facebook’s advertising policies and community standards to the millions of ads run across Facebook’s family of apps. At some point, manual reviews are made to build and train Facebook’s ad automation technology.  The most commonly prohibited Facebook ads are the following:

  • Adult dating services, dirty magazines, or sex toys
  • Ammunition, explosives, and weapons
  • Cryptocurrency
  • Illegal drugs or drug-related products
  • Surveillance equipment like mobile phone trackers, spy cams, etc.
  • Unsafe supplements

In general, Facebook does not tolerate harmful, inaccurate, and illegal content. 

Facebook Ad review is typically completed 24 hours after a Facebook ad submission. Sometimes, the process may take longer as the ads need to be reviewed again. This can happen even if the Facebook Ad has already gone live. The results of the review dictate whether the Facebook Ad will be allowed to run or removed. An advertiser can still create a new Facebook Ad even if a previous ad is rejected. Or they can also revise the rejected Facebook Ad based on the feedback of the platform’s review. Unlike the typical Facebook Ad review process using automation, any re-review will be handled by human reviewers for better assessment. 

Beyond Facebook’s ad review process, Facebook also conducts investigations on an advertiser’s behavior. These investigations include advertising policy violations, community standard violations, and the number of rejected ads. Advertisers who violate Facebook’s advertising policies and community standards may not be allowed to run Facebook Ads. Facebook users can also report Facebook Ads that they believe to have violated Facebook’s advertising policies and community standards. Such feedback is very important to Facebook’s smooth enforcement of the ad review process. Facebook also keeps an Ad Library that is accessible to the public. Here, people can search for active Facebook Ads based on categories, demographics, and topics. 


Facebook Ad Review covers all ads before they go live and uses various steps via a fully automated process, although manual reviewers may intervene to further enhance the automation and look over any re-review request. Facebook Ad Review typically takes 24 hours or longer. There is nothing a brand can do to employ a secret runaround or trick to facilitate faster review. The only key is to strictly adhere to Facebook’s advertising policies and community standards.


The Power of Social Media Marketing in Hong Kong

Social media is one of the most effective ways to reach out to and connect with people. Major social platforms like Facebook, Instagram, Twitter, and LinkedIn are used by billions of individuals across the globe, and countless brands and businesses use social media to showcase their products and services. 

Today, both social media and digital marketing are prevalent all throughout Hong Kong. This article will be discussing the impact of social media marketing, how to check the pulse of your Hong Kong audience, and how to establish a solid social media marketing plan.

Global Social Media Statistics

53.6%, or 4.66 billion people, of the world’s overall population uses social media and has a profile on at least one social media platform. This represents over half of the global population, and this number is only expected to grow in the coming years. In fact, in the last 12 months alone, social media platforms saw an increase of 316 million new users. This is due in part to the coronavirus pandemic, as people saw social media as a way to receive news and connect with their friends and family. 

The average person is on social media for roughly 2 hours and 25 minutes each day, and at any given time they’re on a social media platform, they can come into contact with a brand or a business.

Social Media Statistics in Hong Kong

A huge percentage of the population in Hong Kong are on social media. In January 2021, an estimate of 6.44 million individuals were noted to be using at least one social media platform, and this figure accounts for roughly 85.6% of the country’s population. Social media users across Hong Kong have increased by 110,000 or 1.7%, between 2021 and 2021.

With those figures, it is no surprise that many brands and businesses have been using social media to connect with their customers and reach out to potential clients. Social media is an astonishing space – one post has the potential to be seen by thousands, in some cases, even millions of people, in a short period of time. 

Knowing Hong Kong’s Culture When Planning Out Social Media Campaigns

Hong Kong is known as a cultural melting pot. The city is densely populated, and it has people from all walks of life living in it. The key languages in Hong Kong are Chinese and English, and both are widely spoken and used in Hong Kongers’ daily lives. Local social media marketers should take this into consideration when planning out social media campaigns to ensure maximum reach and resonance. 

Because of the variety of cultures, it is crucial to get the pulse of audiences across Hong Kong. Ensure that social media marketing campaigns have content in different mediums and different languages, namely, English, Mandarin, and Cantonese.

How to Implement a Strong Social Media Marketing Strategy

You can either do your marketing in-house, or you can branch out and work with a skilled and reputable social media marketing agency. By working with a social media marketing agency, you will have access to all the best marketing strategies for your brand, establish your brand identity, and develop your online presence.

Working with a social media marketing agency comes with a ton of benefits, and they can certainly save you a lot of time and effort that you can use for other areas of your business. 

Working With a Social Media Marketing Agency in Hong Kong

To fully enjoy the benefits of social media and a strong social media marketing strategy, consider hiring a social media marketing agency in Hong Kong. Hong Kong marketers are well-versed in producing successful and efficient social media campaigns, and they have their fingers on the pulse of Hong Kongers. This means they know what they want and need, and they know how to connect, resonate, and reach out to people from all walks of life to create social campaigns that make consumers remember your brand. 

With the social media savvy of a Hong Kong digital marketing agency, you are assured that you are getting expert advice from professionals who have spent years honing their craft. They can make your brand stand out from the rest, and you can expand your market. Additionally, you get to boost your revenue.

Working with an agency is also beneficial because you get to choose who runs your marketing campaign. You can foster a strong, long-lasting business relationship where all your needs are met. You can also be assured of consistency and quality because they will offer you the best possible service.

Discover the unparalleled power of social media for your brand, and watch your social media marketing efforts fly. Unleash your brand’s potential with a social media marketing agency in Hong Kong.