Social media marketing
As we mentioned earlier, social media is one of the most important parts of any successful video marketing strategy. Creating videos that appeal to your audience is more than just having an interesting voice, it’s about having fun while you are filming your content and keeping them engaged during playback.
The best way to ensure that happens is by investing in some good camera equipment. We recommend staying within budget, but making sure you have enough room for all your gear before buying anything too expensive.
Another key piece of equipment is a computer or laptop with decent graphics capabilities and enough memory to easily handle all the settings and features needed to edit your videos. Some people even use two laptops so they do not need to carry both around at once!
If you are looking to take your YouTube channel to the next level then these are essential pieces of gear to invest in. Luckily, there are many affordable options out there that do not cost a lot to start off with.
YouTube marketing
A lot of people make fun of people who use social media to market products, but it is definitely not funny how popular this medium has become! With over 2 billion users, there is a large audience that you can target for your business or product.
YouTube is a great way to promote yourself or a company. There are many ways to do so, some more creative than others. Creating an account is free, so there is no cost aside from time spent creating content and promoting the channel.
Since most people surf through YouTube using their phone or computer, doing something promotional will attract attention. Starting a video series is one of the best ways to get started as you could be making money with little effort.
The number one tip I have for anyone trying to grow their online presence is to create quality content. If what you are posting does not seem interesting nor you, then nobody else will watch it.
People will quickly learn about you and your business by looking at your posts, browsing your accounts, and talking to other members. How well you manage your followers and fans will also influence the growth of your brand.
Email marketing
One of the most important parts of any business is its communication channel, and email is one of the biggest. Businesses rely heavily on it to stay in contact with their customers, promote products, give updates, and strengthen ties.
It’s no surprise then that almost every major company you know about either started off as an email marketing brand or has at least incorporated some type of email marketing into their strategy.
That includes big companies like Amazon, Google, Facebook, and Apple! All of these businesses have made significant profits by creating an audience base via emails and advertisements.
But what if I tell you there are even more ways to use emails for your business? And what if we mentioned they’re totally free?!
Here are eight ways video can be used through your own email account to help grow your business. Check out all eight here!
Visual content marketing
Even though social media has become a large part of our daily lives, listening to music is still one of the top ways to enjoy yourself. Music can be motivating, calming, or inspiring, so it’s always in style!
Music can influence how people feel and what they do, which makes it an integral part of advertising. According to research done by Nielsen, 90% of ads are consumed completely visually, making visuals a crucial piece for advertisers trying to reach their target audience.
With that said, musicians have been producing engaging, motivational songs for years now, so why not use this knowledge to help you market your business? If you’re already offering other forms of content (blog posts, podcasts, etc.), then adding some video content to your mix will make your messages more interesting.
What about using these videos as advertisements? Creating a YouTube channel is a great way to start doing this. By sharing your own experiences, lessons, and products, you can attract new followers who may find you through those channels.
That’s just a few of my reasons why incorporating some form of visual communication into your business model is important. What are yours?
Podcast marketing
With the explosion of technology, there are now several ways to get your business in front of as many people as possible. If you’re looking to grow your audience, start listening to podcasts!
Podcasting has become one of the most popular mediums for self-branding and career development. Who can’t enjoy an episode or two of The Art of Charm? Or how about some Joe Haines or Tim Ferris talk?!
Nowadays, you don’t have to be rich to launch your own podcast. There are plenty of free software and services that make it easy to produce and publish your content.
Your followers and potential customers will love being able to access your wisdom via audio. They won’t need to visit your website to read what you have to say, they can just listen!
Many brands use podcasts to promote their products through talking about them, giving tips, sharing success stories, etc. Influencers use podcasts to connect with other individuals about similar topics – very engaging!
What is not a bad way to utilize this medium either! Business owners can use podcasts to provide helpful information and advice to others, expanding their reach.
Video marketing
More and more businesses are using video as an integral part of their advertising strategy. It’s no surprise why! After all, we spend around two-thirds of our time online looking at videos and there are now just over one billion people with smartphone technology so how can you not use that data to your advantage?
With the rise in popularity of YouTube, it has become easy to create your own channel and start sharing engaging content. What makes this different from other media is that viewers will typically watch longer amounts of content through YouTube than they would, for example, reading an article or listening to an audio podcast.
This is important to note because studies show that most people are less likely to actively respond to advertisements – even if they buy something afterwards. By creating your own channel and offering helpful information or products, however, you give yourself a better chance of getting responses.
Furthermore, while advertisers currently have to focus on getting people into a shopping mood before pitching products, by adding some entertainment to your videos, your audience won’t necessarily have to feel like they need to click “buy” soon after. They may instead simply enjoy what you’ve put together and check out your website or shop later when they are in a buying mood.
There are many ways to add value to videos aside from selling goods, though. For example, you could talk about health benefits of certain foods, tips on how to do things efficiently, or how to improve
Influencer marketing
As we mentioned earlier, influencers are people with large social media followings that other individuals look up to. Their followers believe they know what products these individuals use, so it is very effective way to promote brands or products!
Influencers can really benefit your business in several ways. First, you can pick an already established influencer and pay them to mention or feature your product or service. Second, you can create your own content and invite your favorite influencer to comment on it about your product or company.
Third, you can start creating your own content and sharing it with different influencers. Some of these influencers may offer you a fee or reward for including their links in the article or video. Yours would be to buy their merchandise or services!
Last, but not least, the more popular an influencer is, the higher his or her “likes” will be. People who like their posts are likely to purchase from vendors featured in those posts. All of this adds value to your brand and helps you get exposure.
Smart marketing
As we mentioned earlier, video is almost omnipresent these days. It’s not necessarily a good thing, though. With so much content flooding our screens, how do we know if what we are watching is actually engaging and/or useful?
Fortunately, there are some major trends in online video that make it easy to identify good videos and learn from them. If you are looking to improve your YouTube channel or launch a new one, here are some tips for becoming a more savvy video marketer.
We will talk about eight key trends of video marketing that can help you hone your craft, but first let us discuss why smart marketing matters. So go ahead and take notes now!
Digital marketing campaigns
As we continue to move further into this new digital era, most big brands now use some form of video in their marketing strategies. It is not uncommon to see advertisements or commercials that contain at least one full-length movie or video!
With the explosion of online videos, people have even made it a habit to create their own YouTube channels where they can advertise for themselves or as a business. This has become very common as many people enjoy sharing what things mean to them and how to improve their lives through self-help books and motivational speeches.
Video content is also a great way to capture attention and keep an eye on your audience. People are willing to spend more time watching the average two hour length TV show than sitting through an eight minute webinar.
There you have it — just another reason why using video content in your next campaign is needed!