Category: Social Media Marketing

How to Build Brand Loyalty

How to Build Brand Loyalty

As a brand leader or business owner, the most important thing you will need to build in 2022 is brand loyalty. According to a digital marketing speaker Hong Kong, brand loyalty impacts repurchase rates and retention. For a social media agency Hong Kong, it refers to the overall spending power of loyal followers and how brands and businesses keep them coming back or nurture them. A video marketing agency Hong Kong puts it in simple terms as continuously offering better products and services to solve the pain points of the customers. Below, we have compiled some simple steps on how to build brand loyalty.

Always Deliver Quality and Value

Brand loyalty is simply focusing on delivering quality and value to your customers. Once a brand or business promises something, they have to fulfill that promise. Continuously publishing relevant content that offers solutions to common pain points of the customers can help them keep patronizing the product or service. They no longer need to search elsewhere as you already have the answers to their needs. So, focus on developing more products and services through innovation.

Be a Creative Problem-Solver

Modern consumers face many problems today. To set your brand or business apart, think of being a problem-solver. Research what the customers need or want. Try to innovate on the best solution. Think out of the box when it comes to customer service, payments, shipping, and other customer concerns. Make it easy for them to communicate to help them find solutions whenever and wherever.

Be Responsive

A global brand or business needs to establish an online presence 24 hours a day and 7 days a week. You cannot please everybody, even if you are trying your best to deliver quality and value. So, being responsive at all times is very important. When a customer complains, the longer you do not respond to them, the more frustrated they get. But if you are available to answer them as quickly as possible, you get the chance to turn the negative feedback into a positive outcome. Being highly responsive also ensures that the customers are getting the right information at the right time. It makes the buying experience easier and smoother.

Make A Brand Memorable

Be consistent in putting your brand or business at the front and center of every online page. Use a consistent theme to make people easily recognize and remember the brand or the business.  You can also position yourself as a thought leader by consistently posting quality content and taking part in community work. As much as possible, take a stand on positive things.

Stop Selling, Start Educating

The golden rule of marketing is posting 80 percent of educational, entertaining, and informational creatives and only 20 percent of ads and promotions. So, start educating your customer to boost brand loyalty. Modern consumers get annoyed with too many advertisements on social media. What they want to see are unique information and resources.

Reference: https://nohoartsdistrict.com/how-to-build-brand-loyalty-in-2022/

Cheat Sheet for Social Media Content Ideas

Cheat Sheet for Social Media Content Ideas

If Facebook is the king of social media, content is the king of social media posting. According to a

digital marketing speaker Hong Kong, the success of an online marketing strategy depends on the interval, quality, segmentation, and type of content that a brand or business uploads. For a social media agency Hong Kong, content build and nurture communities. While a video marketing agency Hong Kong highlights the importance of posting eye-catching content to influence viewers in their buying decisions.

But it is not that easy to create and curate posts on social media. The challenge is to keep the target audience interested but not annoyed. That is why brands and businesses need to vary the format they are posting. They also need to be creative to attract attention and stir curiosity in their audiences’ minds. Bellow, we have compilated a cheat sheet for social media content ideas.

Engagement Boosts

Here are simple ideas to boost engagement via social media content:

  • Allow the audience to fill in the blank using an unfinished statement
  • Ask a question
  • Ask help on choosing whether this or that
  • Check ideas on what the audiences would rather do
  • Comment using a GIF
  • Hold an online competition or contest
  • Initiate a poll or survey
  • Offer free downloads
  • Seek advice
  • Stir a positive controversy (when appropriate)
  • Upload short stories with many keywords (Mad Lib Style)

Expert Status

A good social media content idea is to show your expertise in an industry or niche:

  • Create industry FAQs
  • Create relevant infographics
  • Help audiences solve their problems through unique solutions
  • Publish helpful niche articles
  • Publish relevant facts, statistics, or trivia
  • Show some money-saving hacks
  • Show some time-saving tips

Favorites

Stir engagement using the crowd’s favorites with these social media content ideas:

  • Collaborate with social media influencers
  • hare a quote
  • Highlight your best products and services
  • Recommend a free app or website
  • Recommend a movie or music
  • Recommend a nice book
  • Recommend software or tool
  • Show educational resources relevant to your niche
  • Show some money-saving hacks
  • Show some time-saving tips

Get Personal

Draw your audiences closer to you, your brand, or your business by getting a little bit personal:

  • Boast of your family
  • Get creative by telling the audience about your hobbies.
  • Highlight what the audiences can expect around town
  • Quote a mantra in life
  • Relax and share it with your audiences
  • Say thank you
  • Share life’s lessons
  • Share random facts about you, the brand, or the business
  • Share your current mood
  • Share your passion
  • Show personal appreciation and gratitude
  • Show the challenges you are struggling with at the moment
  • Show what’s happening behind the scene in real-life, real-time

Self-Promotion

Promote your brand, partner brands, your social media pages, and relevant pages:

  • Feature case studies, success stories, testimonials, and user-generated content (UGC)
  • Give freebies
  • Give special offers and promotions
  • Highlight your latest content or product
  • Promote your blog and newsletter
  • Repurpose evergreen content
  • Share a popular content or product
  • Share your favorite content or product
  • Share your latest blog post
  • Tell the audience what other social media pages you have

Shoutouts

Shoutouts are messages of appreciation, congratulation, or gratitude. Here are some social media content ideas for a shout out:

  • Mention a fan
  • Mention a local business
  • Mention an influencer or partner
  • Mention the brand you love
  • Mention your most engaged fan
  • Say thank you
  • Share a memory, photo, or a post

Trending Topics

From time to time, some topics experience a surge in popularity. It will be wise for a brand or business to ride on them, as long as relevant to the industry. Here are some social media content ideas to ride the trends:

  • Highlight pop culture
  • Highlight the latest events and news
  • Remind audiences about an upcoming holiday
  • Remind everyone about a national celebration
  • Ride on relevant viral and trending posts, especially videos
  • Share a Google Alert post under the Google Discover tab

Visuals

Visuals can be a GIF, images, or videos. They are a content format that seeks to attract the human eye through creativity. Today, the best social media contents are images and videos showing these categories:

  • A sneak peek of what’s happening
  • Artwork
  • Before & after
  • Behind the scene
  • Flat lay photos
  • How to use a product
  • How-to or tutorial
  • Inspirational quotes
  • Leisure activities
  • Live streaming showing an announcement or product launch
  • Memes
  • Services in action
  • Work-life balance

THE BOTTOM LINE

Start with creating a plan to determine your goal of posting on social media. While creating the marketing plan, stick to the 20/60/20 rule to build valuable relationships. It means posting 20% of fully helpful content, 60% of helpful and promotional content, and 20% of fully promotional content. Last, consistent branding in every type of content you post is the key to a brand recall.

Reference: https://bootcampdigital.com/blog/the-ultimate-social-media-content-ideas-cheat-sheet/

The 5 Key Ingredients of a Unified Brand on LinkedIn

The 5 Key Ingredients of a Unified Brand on LinkedIn

Seth Godin, a bestselling author, entrepreneur, and marketing speaker is quoted as saying: “People do not buy goods and services. They buy relations, stories, and magic.” That is why it is important to have a unified brand.

According to a digital marketing speaker Hong Kong, a unified brand gives consistent content, stories, and theme in all its marketing efforts. It means following similar colors, designs, and visuals, together with topics focusing on a specific niche, as a video marketing agency Hong Kong notes.

For a social media agency Hong Kong, there are five key ingredients of a unified brand on LinkedIn. These are availability, bold ideas, consistency, content balance, and emotional appeal. Let us discuss how to apply them on LinkedIn marketing one by one.

WHAT IS A UNIFIED BRAND?

unified brand means putting out a consolidated message between a company’s products and services. Effective branding on LinkedIn is very important to make them stand out from the competition. Delivering a consistent experience to LinkedIn consumers results in a positive brand reputation.

LinkedIn brands and businesses can create unified branding in different ways. A consistent color scheme, graphics, logos, and slogans can form a unique identity that captures the audience’s attention. They also create an emotional impression in the mind of the consumers. As such, a unified brand is an opportunity for growth.

Think of an established brand like Nike. Because it is always in the heart and minds of its loyal customers, Nike can introduce innovative product offerings. Advocates will be very much willing to try these new products. They will also share their good experiences with the brand.

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5 KEY INGREDIENTS OF A UNIFIED BRAND ON LINKEDIN

LinkedIn recently publish a 25-page guide to effective branding. It provides a range of notes and tips about the 5 key ingredients of a unified brand. Here are they:

Availability

Availability means being always on to answer your audiences’ queries. Even though you got a bold and novel creative, you need to make sure that your LinkedIn audiences interact with your brand. Being always on means consistently posting a brand messaging to make it more memorable. Remember, lack of exposure equates to memory corrosion. A good example of availability in a unified brand is that of McDonald’s. Even though their gold arches are bold and iconic in the US, they move their advertising taglines everywhere. As they say, McDonald’s has over 99 billion served.

Bold Ideas

An unexpected creative can be very memorable. If you find a way to break the noise on LinkedIn with bold ideas, there is a higher chance to succeed in unified branding. An iconic brand logo, a distinct slogan, or a unique color scheme can weave a unified brand’s DNA. A great example is Coca-Cola. When you think about soda, you typically think about Coke. It is because the brand successfully tells candid, direct, and illustrative stories.

Consistency

The consistency of posting on LinkedIn is very different from other social media platforms. LinkedIn experts recommend posting once a day from Monday to Friday. It can boost followings 6x than brands and businesses that post more often.

Content Balance

LinkedIn audiences are typically exposed to different brand messages. But they only respond to those that are not annoying and that is favorable to them. The best way to nurture them is to create a content balance. LinkedIn audiences do not want to be too salesy. Besides, reports found that 61% are more likely to convert when exposed to both paid and unpaid content.

Emotional Appeal

LinkedIn is the most effective lead generation platform for B2Bs. But it is no different from other buying processes. A unified brand appeals to its customers and prospects emotionally. It may be challenging to do so, but you can take an example from other successful brands. Nike, for one, explored how athletes can overcome hardship in its Just Do It campaign. The brand has successfully connected the campaign’s story with its audiences.

Reference: https://www.linkedin.com/business/marketing/blog/brand/key-ingredients-in-a-unified-brand

Rules on Twitter Videos

Twitter Videos

In 2020, online video consumption increased by 96%. Today, an average person is predicted to watch the video for around 100 minutes daily. For a digital marketing speaker Hong Kong, this means that video is an irreplaceable part of digital marketing. Among the top social media platforms, Twitter is the least utilized network for sharing videos, according to a video marketing agency Hong Kong. Since videos are relatively new on Twitter, a social media agency Hong Kong suggests that brands and businesses should jump on such a strategy. Below, we have listed some rules on Twitter videos.

ABOUT TWITTER VIDEOS

Twitter videos are clips that can be uploaded in 2 ways. Under a Twitter account, tap on the camera icon to record a clip. It gives the user an option to add a tweet copy and location. Afterward, the user can post the video either by adding it as a separate tweet or under a recent thread. A user can also upload a saved clip via the tweet icon. Tap the camera icon and upload the saved video on a device. A user can edit it via a drag & trim option. Then, tap trim and tweet to post it on the timeline.

WHY USE TWITTER VIDEOS?

Today, videos are the best ways to reach social media audiences. On Twitter, Twitter videos drive more engagements than other tweet formats. They get 2.5 times more replies and 2.8 times more retweets. They are also favorited 1.9 times more than other types of tweet formats. More than 82% of the Twitter nation watch video content within the platform.

Most brands and businesses use Twitter videos in unique ways. They use it to bring joy to the customers during holidays. To allow a deeper connection, Twitter videos can be a way to say thank you or show appreciation. They can also be a means to educate people or update them with the latest news, products, and services.

RULES ON TWITTER VIDEOS

Considering how big Twitter is, it is surprising that Twitter videos are bounded by limitations. Unlike Facebook and Instagram, creating visually-rich video tweets can quite be a challenge. Here are some rules for Twitter videos.  

Auto-Play

Twitter video automatically loops depending on the account settings. Videos will not auto-play on accounts under the data saver mode. Twitter videos auto-play for up to 60 seconds only.

Character Counts

A Twitter video does not count as characters on a tweet. So, users only need to worry about character limits for the text tweet attached to it. The key is to choose words carefully when describing and tagging.

Video Descriptions

Users cannot add descriptions and tags to the uploaded videos themselves. Yet, do not underestimate the power of the tweet attached to the video. With a 280-character limit, you can describe the content in concise and simple words plus tag important names there.

Video File Size

The maximum file size allowed for Twitter videos is 512 MB. Users trying to upload video files larger than the limit will receive a prompt to trim it either on the app or video source.

Video Formats Supported

Twitter videos support MOV and MP4 video file formats. If a user is uploading a Twitter video on the web, the MP$ needs to be in H264 format with AAC audio, the most common format for distributing and recording video content online. As a pro-tip, there is a way to bypass MP4 limitations on the web. Using Buffer, FileZigZag, or Online-Convert can be one of your best bets.

Video Length Limit

Twitter’s video length limit is up to 2 minutes and 20 seconds. Twitter will prompt users to trim any video files longer than the said limit as part of the upload process. So, if you have a load of footage to share, the key is to upload them in smaller snippets via a Twitter thread.

Video Resolutions

Users can upload a Twitter video with a resolution from 32 by 32 pixels to 1920 by 1200 pixels. The bitrate should not be more than 25 Mbps. The frame rate should not be more than 40 fps.  

Reference: https://www.makeuseof.com/rules-uploading-videos-to-twitter/

SEO Versus Social Media

SEO Versus Social Media

SEO and social media are two of the most popular elements of digital marketing. A digital marketing speaker Hong Kong notes that both elements should be a significant part of a digital marketing strategy. Each has its own advantages and disadvantages. That is why today, we will give some insights into SEO versus social media.

WHAT IS SEO?

SEO stands for search engine optimization. It is a strategy of improving the visibility of a site to people searching for brands, products, and services. It focuses on getting discovered through searches to attract customers and sustain the business. Even a video marketing agency Hong Kong aims to rank on SEO. Any format or type of content today can rank on search engines.

Google is the largest global search engine. Other popular search engines are AOL, Ask.com, Baidu, Bing, DuckDuckGo, Excite, and Yahoo. These search engines use bots to crawl on web pages. As they crawl, they collect information about each webpage and index them from site to site. Through hundreds of ranking factors and signals for each search engine, the web pages are ranked according to keyword searches. The most essential element of organic ranking is relevancy and user experience.

WHAT IS SOCIAL MEDIA?

A social media agency Hong Kong defines social media as Internet networks that facilitate the sharing f ideas, information, and thoughts. The most popular social media sites are Facebook, YouTube, Instagram, TikTok, Pinterest, Twitter, and LinkedIn. Like SEO, social media visibility is very important in digital marketing. With more than half of the global population having a social media account, they can help brands and businesses boost discovery and sales.

Social media visibility can be achieved through 7 building blocks. These are brand identity, content sharing, conversations, presence, relationships, reputation, and social media groups. The first functional block is building brand identity. The brand or business should complete and update the information on their social media pages including the company name, address, category, and contact details. They should consistently post and share relevant content. Consistent communication with their followers can also build an online presence. To build relationships and reputation, they should continuously nurture posting on social media groups. Just like SEO algorithms, social media uses artificial intelligence (AI) to rank posts based on these 7 building blocks.

SEO VERSUS SOCIAL MEDIA

Audience Targeting

SEO targets audiences based on what they are thinking. Social media target people on who they are. Their insights were mostly based on a user’s online behaviors.

Conversion Likelihood

Most Google searchers are ready to make a purchase. They search to get solutions to their pain points. These searches will yield possible solutions, largely influencing the buying decision. On the other side, social media users are not so keen on buying products and services. But they are more likely to share or spread the content.

Effort and Durability

SEO high ranking endures months and weeks. Once a brand or business ranks on top, it can be a passive source of visitors for several days. Social media ranking lasts within minutes. To have a better ranking, social media needs continuous posting.

Formats

The average content format that ranks on Google is long-form content. These are content containing 1500+++ words.  Visuals perform best on social media. They generate 53% more engagement than non-visual content.

Interdependence

List building, outreach, and pitching are interdependent SEO factors. While Comments, followers, profiles, and shares are interdependent social media factors.

Measurement

In SEO, traffic and visibility are the easiest to report while engagement is hard to measure. Social media engagements are highly visible but traffic is difficult to report.

Speed

The speed of SEO ranking is slow and uncertain. It may take days for relevant pages to be indexed and ranked. Social media content can be posted instantly and can go viral within minutes.

Topics

SEO features researched-based content for different topics. Answers to common questions and detailed how-to articles often rank best. Social Media content stirs emotional responses. They tend to appeal more to user emotions rather than intelligence.

Upper limits

Traffic on SEO searches is limited to the number of searchers for the day. The social media traffic is virtually unlimited. They can drive a huge amount of attention one can never expect.

Reference: https://blog.red-website-design.co.uk/2022/03/18/seo-vs-social-media/

Steps to a Successful Social Media Strategy

Steps to a Successful Social Media Strategy

Social media is a vital part of digital marketing. According to a digital marketing speaker Hong Kong, there are around 3.96 billion social media users in the world today. So, without a doubt, a social media agency Hong Kong highlights that all brands and businesses should have social media accounts and pages.

Even a video marketing agency Hong Kong highlights the importance of a social media strategy to boost online visibility. As more people access information and news on their social media profiles, more brands and businesses have the chance to promote their products and services. To further help marketers with an effective campaign, here are some steps to a successful social media strategy.

Build a Winning Social Media Team

A successful social media strategy is not just a single effort. Rather, it is a team collaboration. So, the first step every brand or business should do is to put together a winning social media team. This will include customer service support, content creators, graphic designers, sales support, and social media marketers.

Decide on Your Goals and Objectives

After your form a winning social media team, the next step is to determine the goals and objectives of a brand or business. The team should set attainable, measurable, and specific key performance indicators (KPIs). They are very important in determining the success of your social media strategy.

Decide on the Persona of Your Target Audience

Your social media team also needs to decide the persona of your target audience. It forms the right prospects where you will show your social media content. A target audience persona will most likely buy the offering of a brand or business. It is because they either desire or need these products and services. To better understand the persona of a target audience, a social media team should put data together about their buying behaviors, online activities, and social media engagements.

Evaluate the Competition

Another step to a successful social media strategy is to look and listen. Assess your own social media performances and compare them with your closest competitors. It will help you see what works and what does not work. They can serve as a guide to better social media strategy.

Setup a Content Plan for Each Social Media Platform

Setting up a content plan for each social media platform means choosing a network first. General branding and startups should consider reaching a large number of Facebook users. Most millennial brands can seek success on Instagram. Twitter is a good platform for limited promotions and product launches. YouTube is the best platform for gaming and sports brand.

Each social media platform is unique. The key is to be creative in catching the audiences’ attention. First, research the optimal dates and times for social media posting. Do this for every social media platform you intend to strategize. Then, create a content calendar to schedule your posting ahead of time. Vary your content formats, and do not forget to use call-to-actions (CTAs) to boost awareness, engagement, and sales.

Track Your Social Media Performances

A successful social media strategy is a continuous process. Engage, monitor, analyze and repeat your social media performances. Track your KPIs and see what is doing good or not. As you track the KPIs, do not forget to engage with your audience. Thank your followers for any commendation. Treat feedback as an opportunity for improvement. In the end, tracking your social media performances shows your return on investment (ROI).

Reference: https://blog.red-website-design.co.uk/2022/02/28/social-media-for-dummies/

Google Search Statistics That Marketers Need to Know

Google Search Statistics

Google is an Internet search engine owned by Alphabet, an American multinational company. Founded by Larry Page and Sergey Bin in 1998, it has now become the largest global search engine. A digital marketing speaker Hong Kong highlights Google’s mission to make information universally accessible. It indeed succeeds in its mission by dominating the search for information.

According to a social media agency Hong Kong, Google uses a proprietary algorithm that retrieves and shows the most relevant search results from dependable sources. The search engine is unique because it does not only base the ranking on content. Instead, it also based the ranking according to how many web pages link back to a page. As such, it was patented as PageRank.

Google also owns YouTube. According to a video marketing agency Hong Kong, the search engine acquired the video-sharing platform in 2006. Today, YouTube became the second most searched site globally, next to Google. Below, let us discover the power of Google. Here are Google search statistics that marketers need to know!

Almost Half of the Product Searches Start with Google

According to reports, 46% of product searches start with Google, with the other 54% starting from Amazon. Amazon and Google have been switching places as the top starting point for product searches between 2015 to 2018. As such, marketers need to keep in mind that Google ads can be very useful to influence buying decisions.

Around 90% of People Only Click Google’s First-Page Results

Recent surveys showed that 90% of respondents will only click Google’s first-page results. If people do not find the answers to their query on the first page, they will do a different query instead of scrolling past the first page. For mobile users, 60% are likely to click the top 3 search results and will not scroll beyond that point. Thus, marketers should strive to put brands on top of Google’s SERP.

YouTube was the Most Searched Google Query

To date, YouTube is the most searched Google query. Facebook comes next, then WhatsApp web. These top 3 queries yield a search volume of 100 million monthly searches. So, marketers should see to it that brands have a YouTube channel and Facebook Page to rank on Google.

Google Lens Answers More Than 1 Billion Questions Daily

Google Lens is a computing capability to search for information using visual queries. Using a smartphone camera, users can take a picture of an image and direct it on Google search to find more data about it. Currently, Google Lens answers more than 1 billion questions daily. This means that marketers should constantly update their product images to rank on Google Lens searches.

Google Dominates the Search Engine Market

As of 2022, Google holds 91.9% of the search engine market shares. Bing got 2.88%, YANDEX got 1,27%, and Baidu got 1.16%. Google has maintained a significantly high market share over the past decade. It even expanded its services to mail, productivity tools, and other ventures. The search engine can significantly boost advertising revenues.

Google Is the Most Visited Website Globally

Google receives around 89.3 billion visits every month. One fun fact is that 16.3 percent of US searchers google the term “Google.”  With billions of people using Google every day to search for answers and products, marketers can never go wrong using a Google strategy to promote brand awareness.

Google Processes Over 8.5 billion Searches Daily

In 1998, Google started processing 10,000 daily searches. Today, Google processes over 99,000 searches every second. That is equivalent to 8.5 billion searches daily. The search engine found a great way to analyze search intent, making it the most powerful search engine in the world.

Mobile Searches Dominate Google

Half of the world’s population uses mobile devices or smartphones. Mobile searches dominate Google, occupying 63% of overall queries. Generally, these searches involve a local search for businesses, destination points, and landmarks.

Organic Searches in Google Produce 23% of Website Traffic

Around 93% of website traffic emanates from Google’s organic searches. Reports showed that people click a website after finding it on a blog, how-to, infographic, photo, etc. Since organic traffic is free and targeted, marketers can use a mix of organic ads and PPC.

People Search Google an Average of 3x Daily

Almost everyone depends on Goggle. In fact, people search Google an average of 3x a day.  They let Google resolve their queries multiple times daily. It is because googling makes searches convenient and faster.

Reference: https://www.oberlo.com/blog/google-search-statistics

How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

A majority of brands and businesses used social media today. Facebook, Instagram, Twitter, etc. have been the main components of digital marketing. According to a digital marketing speaker Hong Kong, the COVID-19 pandemic has accelerated the shift to online shopping. Social media platforms are very ideal to build digital shops and communicating with prospects.

Thus, a social media agency Hong Kong highlights the importance of conducting a social media audit. It is a critical part for brands and businesses to develop a successful social media strategy. Just like accounting, it allows you to know what you have been doing right and what you need to correct.

Don’t be scared! A social media audit is not scary. Even a video marketing agency Hong Kong highly recommends performing one on your YouTube channel. It will help brands and businesses understand what is happening on their social media pages. Below, let us take a look at the simplest steps on how to conduct a social media audit!

What Is a Social Media Audit?

A social media audit is taking a look at everything on all your social media pages. It means taking a step back to analyze the past performances of your social media pages and posts. Just like a financial audit, a social media audit aims to look for irregularities in your social media channels. During the process, you will need to look at the strengths and weaknesses in your branding. Break it down into smaller chunks to create hypotheses in improving your strategies.

Benefits of a Social media Audit

A social media audit can help you understand what is happening in each of your social media channels. It offers a range of benefits as follow:

  • Determine what’s working and what’s not on your social media pages and posts.
  • Determine whether impostor accounts are stealing your fans and followers.
  • Helps you update outdated profiles that you need to revive, repurpose, or shut down
  • Gives new opportunities to grow and engage your audience.

How to Conduct a Social Media Audit

Here is a one-page summary of how you can conduct a social media audit:

  • Check all of your social media profiles. See to it that all bios, profile images, and information are updated and in line with the company branding.
  • Keep a record of all your social media profiles in a spreadsheet together with their corresponding URLs. It can help you track them from time to time. It can also be a chance to deactivate the social media accounts that you no longer use. Review the list of people who have access to each profile and adjust permissions accordingly.
  • Monitor your social media analytics. See how your social media pages have grown through the years. Track metrics that matter to your goals to decide if you need to change your strategy or not.
  • Make sure to take note of your best-performing content. Understand what elements resonated with your audience. You can use them for future inspiration.
  • Revisit and update audience demographics and buyer’s persona as well. Keep an eye on the emerging platforms that your target audience may join. They can help you determine if your platform is still a good fit for them.
  • Social media audits also mean competitive analysis. Compare your audience size, content performance, and listening metrics with your competitors. They can give you valuable insights into what makes a specific content stand out.
  • Social media audits also mean tracking your paid ads and campaigns. Learn how much budget you spend on them and determine your return of investment for each.
  • Track all records of collaborations and relationships. Contextual information in your database can help you determine the best way to build relationships with influencers and partners.
  • Track how your customer metrics changed over time. It will help you determine if you may need extra manpower or bots to keep up with the growing customer demands.
  • Update your social media audit every 6 to 12 months.

THE BOTTOM LINE

The beginning of a new year is a perfect time to conduct a social media audit. Go ahead and do it on all your social media profiles today!

Reference: https://www.socialmediatoday.com/news/how-to-conduct-a-social-media-audit-infographic/617394/

Instagram Marketing Trends for 2022

Instagram Marketing Trends for 2022

Kevin Systrom and Mike Krieger launched Instagram in 2010. Their main goal is to create a photo-sharing app that allows people to post statuses through visuals. In 2012, Facebook acquired Instagram. A digital marketing speaker Hong Kong noted that it is because the king of social media recognizes its potential as a marketing platform. 

Today, Instagram has 1.074 billion monthly active users (MAUs). It makes it a better platform to promote products and services, according to a social media agency Hong Kong. A video marketing agency Hong Kong even highlights that Instagram is a critical tool for video campaigns. Recently, the platform rebranded as a photo-and-video-sharing app. Below are some Instagram marketing trends for 2022.

LIVE SHOPPING

Instagram introduced “live shopping” in October 2020. An “Add a Bag” button allows viewers of an IG Live to instantly check out and make a purchase. By making the buying process easier for customers, this Instagram marketing trend will likely continue in 2022. 

To help brands and businesses better understand live shopping, Instagram initiated live shopping Fridays last September and the holiday pop-up live shopping in early December. These made shopping more interactive by showing customers how brands and businesses collaborate with others. 

Using Instagram product stickers during a live broadcast allows customers to browse a featured product catalog. It also allows them to save any content for future reference. A live shopping event also appears in the live tab of Instagram’s Shopping portal. It can be a great way to promote Instagram Shops. 

PAID MARKETING PARTNERSHIPS

Instagram is a popular platform for affiliate marketing, influencer marketing, and paid partnerships. Such an Instagram marketing trend is predicted to rise in 2022. The new creator tools make it easy to tag sponsored content. Currently, the platform is testing a separate “DM’ feature for paid partnerships. It also allows content repurposing to further advertise a brand or business.

Instagram currently removed the 10k follower requirement for link sharing. This means that every Instagrammer can now be an affiliate marketing partner. This also paved the way for easier collaboration on Instagram. A new collab feature allows users to add a collaborator on any IG feed post or Reels. 

SHORT-FORM VIDEO MARKETING

Instagram short-form video formats like Stories and Reels will continue to be a trend on IG ads and campaigns. This is because they are very effective in catching the audience’s attention and boosting brand awareness. Last October, Instagram announced the retirement of IGTV. IGTV videos are now integrated on feed posts and have a time limit of 15 minutes. 

Swipe-up stickers make it possible for brands and businesses to promote their products and services through Stories and Reels ads. Like the “Add a Bag” button, such CTAs significantly boost conversions on Instagram. Stories are ephemeral IG content that disappears after 24 hours. While Reels are short music clips that are similar to TikTok clips. Both short-form videos are now trending among Instagram users.

USER-GENERATED CONTENT

UGCs have consistently been an Instagram marketing trend and are set to continue until 2022 and more. It is because such consumer content is very authentic. Today, Instagram opened up native affiliate programs that eliminate the need for third parties. So, whether you are a loyal customer or influencer, it will be easier to collaborate with a brand or business on Instagram.

Many consumers consider UGC as more impactful and influential. It appeals to their emotions by relating to a real-life scenario. The best way to create user-generated content on Instagram is to encourage the use of branded hashtags. As such, it will be easier to find relative UGCS to a brand or business.

Reference: https://www.socialmediaexaminer.com/leverage-these-instagram-marketing-trends-in-2022/

Top Social Media Strategies for 2022

Top Social Media Strategies for 2022

Social media platforms become the key instruments of communication and connections during the height of the COVID-19 pandemic. People’s behaviors significantly change. Today, there are 4.55 billion social media users. That is almost 60% of the world’s total population.

According to a digital marketing speaker Hong Kong, the optimism on digital marketing was also affected by the pandemic. A good example is the digital optimism rate among US businesses. It hit a score of 59 in June 2020. But as businesses go back to normal, digital marketing optimism now rises at almost 70. All of these were based on a scale of 1 to 100.

So, it is clear that social media platforms always play a big part in digital marketing as a social media agency Hong Kong highlighted. To help brands and businesses, here are some top social media strategies for 2022.

Align Your Social Media Strategy with Your Overall Marketing Approach

More than 73% of marketers believe that social media marketing has been an effective part of their digital marketing strategy. Because they are continuously rising, brands and businesses should grab the opportunity of aligning them with their overall marketing approach. Social media can move followers into contacts and leads. It can increase sales conversion and website traffic. Better yet, it can be a good source of first-party data in the absence of third-party cookies.

Be Creative in Making Content 

In every marketing endeavor, creative content is the key to success. A video marketing agency Hong Kong highlights that the attention span of social media users gets shorter and shorter. That is why brands and businesses should be creative enough to catch their attention and deliver brand messaging within 5 to 10 seconds. 

Start providing content centered around the following trends:

  • Online marketing strategies
  • Remote marketing tips
  • Remote sales tips
  • Virtual event strategies
  • Webinar best practices

With these types of creative content, you can boost SEO and learn more about new marketing strategies.

Discover New Features

Social media is fast changing. Thus, it is best to never stop experimenting and exploring new features and tools. New social media channels like the Clubhouse app and TikTok have emerged this year. Brands and businesses can try new apps to do the following:

  • Better build brand awareness
  • Quickly create engaging content
  • Strike connections with varied communities and customers

Explore Formal Marketing Engagement

Social media is a great place to experiment with ads and brand messaging. It provides analytics and insights based on audience engagement, feedback, and reaction. Despite this fact, only 29% of brands and businesses invested in formal marketing engagement. One of the top social media marketing strategies for 2022 should be exploring formal marketing engagement.

When we think of formal marketing engagement, this means using social media analytics to power up your marketing approach. A good example is Facebook A/B experiment tools. It allows brands and businesses to test the same ad copies in different creative variations. It helps marketers understand the impact of their goals before implementing social media strategies.

Partner with Influencers

Partnering with influencers is also one of the top social media strategies for 2022. The budget for influencer marketing is predicted to rise by 12.7% from 2022 to 2025. The influencer community has significantly helped brands and businesses to build authenticity and trust in social media. While it is critical to find the right influencer for a certain campaign, it is equally important to equip them with the right knowledge about any product updates.

Practice Agile Marketing Management 

Agile marketing management is an interactive approach to cope with the ever-changing world of social media. As one of the top marketing strategies for 2022, it requires flexibility and skills to adapt to changing priorities. Test, learn, and quickly grow by trying out new technology.  Outline all new processes to ensure that other members of the team can attain goals through such repeatable processes.

Understand Search Intent

It is undeniable that social media marketing is very powerful. One of the unique features that make social media platforms stand out is the ability to understand user intent. Understanding search intent can be a gold mine for brands and businesses. By learning how to optimize your ads and campaigns through search intent, you can boost conversion and engagement.

Reference: https://www.socialmediatoday.com/news/top-7-social-media-strategies-cmos-must-adopt-in-2022-infographic/610467/