Mobile Marketing – Digital Marketing Technology

Out of 7.9 billion people in the world, 7.1 billion use a mobile device. That is why a social media agency Hong Kong needs to know the best practices on SEO for mobile. It can greatly improve how potential customers view your ads and campaigns whenever and wherever they are. With almost everyone using a smartphone, a mobile-optimized diet will surely give them a great first impression!

IS “SEO” NOW ABOUT OPTIMIZING FOR “MOBILE SEO”?

In the past, SEO was about optimizing for desktop searches. However, with the rise of mobile devices and everything that goes into making a website “mobile-friendly”, it has become much more than that. In 2015 alone, there were almost 200 million users who accessed websites through their mobile devices. Compare this to just over 100 million users in 2014! This is why social media agencies such as Digital Marketing Speaker Hong Kong tell you how important it is to ensure your site is not only mobile-optimized but also search engine-friendly when it comes to mobile traffic.

While most people use a mobile device for browsing, there are still some that still prefer a larger screen with a bigger keyboard. Digital Marketing Speaker Hong Kong’s advice is to start optimizing your site for mobile search today! This will increase the chance of being found by customers who have been searching through their mobile devices.

In addition, a digital marketing speaker Hong Kong said that it takes more than just installing an SEO plugin in WordPress to make your website mobile-friendly. There are very specific things you need to do so your website’s appearance on mobile searches coincides with its desktop version – and these apply specifically if you want higher rankings in Google for certain keywords or phrases that include “mobile” or “cell phone.”

BEST PRACTICES ON SEO FOR MOBILE

Prepare your website configuration. The first step involves redirecting mobile users to your mobile version. While there are many plugins available, the “301 Mobile Redirect” plugin is one of the best. It automatically detects if someone is using a desktop computer or mobile device and re-directs them accordingly.
Test all your web pages. Once you have installed the plugin, open your website and check if it really does redirect mobile users to its mobile version. There are also other ways to test this feature. There are several third-party validation tools available that can provide you with a list of all elements on your web pages that need optimizing. Make sure user experience is not being affected by this redirect. Sometimes, what seems like a smart move can actually harm your search engine rankings due to changes in URL formats or weighting factors caused by excessive redirection of links.
Optimize URLs for SEO. During this process, URLs will most likely change or even be removed entirely if there were too many redirections in the past. Be sure to follow best practices on SEO for mobile like using keywords in your URL whenever possible without compromising user experience. It is also very important not to include gibberish words or spammy links because this could hurt your rankings instead of helping them!
Your website should load quickly. Research has shown that people are more likely to wait longer for a page to load on their mobile devices if it’s not optimized. Most people will give up after 4 seconds! Optimizing your site for mobile search is one thing, but you also want to make sure the user experience is positive because this could make or break whether or not they come back next time.
Responsive Design. Mobile users generally expect your website to resize and re-arrange according to the screen it is being viewed on. Some points that need to be taken into consideration include: making sure all images and videos are high quality, the text is readable and buttons do not take up too much space. With more than 60% of web traffic coming from mobile devices these days, having a responsive design is no longer enough. You must make sure your site fully adapts to different screen sizes as well as orientations (landscape or portrait) so it does not appear cramped or distorted. Ensure Compatibility with Android Apps. The latest version of Android includes several new technologies for app development using HTML 5 which can help your websites that look like native apps
It must also load correctly. Regardless of who is using your site – mobile or desktop users – it must load correctly in both environments. Make the most of Facebook, Twitter & Google+. Although not directly related to SEO for Mobile, you should also make the most of social media because this can spread links to your website faster than ever before. With more traffic coming from mobile devices each year, it’s important to keep up with what people are sharing on their favorite platforms like Facebook and Twitter as well as through apps like Google+ and Pinterest.
The website should look great. Make sure your website looks great on mobile devices. Get rid of all those fancy buttons, sidebars, and other elements that may look good on a desktop computer but not a mobile device. A mobile user wants to be able to read the content first and foremost – a crowded layout will only make it more difficult for them!
Check how your website is doing. Checking your website’s search engine rankings is very important for making sure your SEO efforts are working. If they are not, make changes accordingly and wait until the bots find your updated site. It could take several months for this to happen, so you have to be patient. If your website is not performing as well as you would like, it may be due to these issues which are common among mobile SEO strategies:

structuring URLs in the wrong way that includes redirects or excessive numbers of server hops
including gibberish words or spammy links
having a slow load time
using social media platforms incorrectly
neglecting Android apps and/or user experience on responsive designs

9. Let the bots check your website. Google launched its mobile-first index in 2018. What this means is that Google now uses the mobile version of a website as the primary index for its search engine bots. This will not be shocking to most people, because many SEOs were touting this as the future years ago. Once you have a website that is redirecting mobile users automatically to its mobile version, it’s time for the bots from Google and other search engine companies to crawl your site. If everything works well, they will “discover” your new URL structure and index both versions appropriately.

Now that you know what you need to do, go ahead and implement these best practices on SEO for mobile!!

Reference: https://usa.inquirer.net/81845/seo-best-practices-for-mobile

Three years after it was launched, Facebook Ads was introduced for businesses. From there, the king of social media shifted from a simple communication platform into a strong advertising channel. In Q4 of 2020, Facebook ad revenue was $20.7 billion. It became the bread and butter for the social media network. Among other platforms, Facebook has the highest CTR and most ads. A social media agency Hong Kong says that the big challenge lies in what type of Facebook Ads should a brand or business choose for different campaigns. If you want to build warm audiences, here are Facebook Ads that you should use.

WHAT ARE FACEBOOK ADS?

A digital marketing speaker Hong Kong defines Facebook Ads as advertising solutions for every level of expertise. They are exclusive promotions that appear on the marketplace, Messenger, news feeds, stories, etc. They come in different forms – carousels, images, links, slideshows, videos, and more. What is good about them is that brands and businesses can target specific audiences based on their age, activities, gender, location, usage, and other demographics or profile information.

Creating a Facebook Ad is not like simply posting a Facebook update. You need to use Facebook Ads Manager to start a campaign. These are paid messages exclusively offered for Facebook businesses or pages. Anybody can post on a Facebook Page for free. But there is no guarantee on how broad and whose audiences will see it. With Facebook Ads, brands and businesses are paying to target audiences based on their buyer’s persona. The guarantee is that people who are most likely interested in an offer will see the ads on Facebook.

WHAT ARE WARM AUDIENCES ON FACEBOOK?

Warm Audiences on Facebook are people who have recently reacted to a brand or business. They can be people who have commented, liked, saved, or shared a post. They can also be people who have clicked a link, viewed a video, or visited a page. They may also be people who have found the brand or business through a Google search. Warm Audiences are also called retargeted audiences. Since they have shown an intent to engage with a brand or purchase a product or service, they are an ideal target group for conversion ads and campaigns. What brands and businesses may need is to educate warm audiences more on Facebook. As they get to know the benefits a brand can offer them, they are most likely to convert as customers.

FACEBOOK ADS THAT BUILD WARM AUDIENCES

Carousel Ads. Facebook Carousel Ads allow showing 3 to 10 CTA, headlines, images, links, or videos into a single ad unit. Facebook users who see such types of ads can either click the left and right arrows or swipe the cards to navigate the content of the ads. They can be an effective ad format in highlighting a specific product, showing steps on how to use it, or telling its story. When targeted to warm audiences, Facebook Carousel Ads drive 10x more traffic than other regular Facebook ads. This is because of the use of interactive cards. A warm audience gets to be more curious about what is behind these interactive cards. As they get to know the brand more, they also discover products and services that solve their pain point. So, they tend to explore them and eventually make a purchase.
Instant Experience Ads. Also called Canvass Ads, Facebook Instant Experience Ads are mobile-optimized promotions. They are designed for full-screen viewing using a mobile device. Mobile audiences can interact with them by exploring tagged products, swiping carousel ads, and viewing photos or videos. Instant Experience Ads can boost engagement among warm audiences through their interactive elements. The main benefit of such an ad type is that they load 15x faster than regular ads. They are also easy to create with a variety of templates available for use. The key to creating effective Instant Experience ads is to add a strong CTA and make them compelling and eye-catching.
Video Ads. Around 500 million people watch videos on Facebook daily. While 15% of the overall content on Facebook is videos. Plus, they get 59% more clicks than images. A video marketing agency Hong Kong, Facebook video ads are the less impacted retargeting options after Apple’s privacy updates. They can build warm audiences by offering more video content that is easy to consume and memorable. The best video ad length for Facebook is short and sweet lasting for around 15 seconds or less. Warm audiences prefer live videos over pre-recorded ones. This is because they can get real-time answers to their queries. Statistics showed that they had a sixfold higher engagement rate.

THE BOTTOM LINE

These three Facebook Ads for warm audiences can be great options for brands to boost conversion and engagement. Carousel Ads are interactive ways to highlight a featured offer and show off relevant ones. Instant Experience ads engage audiences who mostly use mobile devices to access the Facebook app. While Video Ads are now the best way to retarget warm audiences as they are less affected by privacy updates. Yet, it is also important to experiment with a variety of approaches. At Facebook, you can always try A/B testing to determine what works best.

Reference: https://www.socialmediaexaminer.com/3-ways-to-build-warm-facebook-ad-audiences/