Tag: Facebook

How to Improve Facebook Lead Gen Ads

Facebook Lead Gen Ads

Facebook believes that providing value to people can generate leads. As such, the platform makes it easier to generate leads via an auto-populated pop-up. It is more convenient than users manually filling up lead gen forms especially on mobile devices. People are more likely to complete them and reduce the number of drop-offs. Through audience selection, product optimization, and the right questions asked, Facebook lead gen ads have been very effective. Yet, digital marketing speaker Hong Kong recommends building highly targeted audiences to improve Facebook lead gen ads. Here’s how!


A social media agency Hong Kong noted that Facebook is a lead generation beast. With 2.8 billion monthly active users (MAU), there is no doubt that it has proven itself among brands and businesses. Below are some statistics to prove the power of Facebook lead gen ads.

  • Businesses and brands have seen higher engagement rates on Facebook compared to other social media networks. A video marketing agency Hong Kong notes that the usage of videos on Facebook has increased to 1.25 billion people monthly. This is through Facebook Watch. Around 87% of Facebook engagements happen on posts with images and photos. They generate 179% more engagement than other posts. Over 2.5 billion comments are posted on the platform daily. 
  • Facebook houses a wide market for different audiences. Its users are ages 13 to more than 65 years old. The highest number of Facebook users are between 25 to 34 years old (31.6%). Those ages 18 to 24 years old come next (23.8%). Adults ages 35 to 44 (16.9%) and 45 to 54 (10.5%) have also been rising as a featured group of Facebook users. Facebook users access the app with an average of 8x per day. This makes Facebook the 3rd most visited site in the world. All the more, Facebook ads can reach 2.14 billion people.
  • Facebook takes digital marketing by storm. There are 90 million small businesses using Facebook Groups, Messenger, and Pages. 92% of digital marketers use Facebook ads. This is because 75% of Facebook users visit at least one local business page every week. While an average Facebook user clicks at least 12 ads every month.


There are 4 key elements for effective lead generation on Facebook. Focusing on these elements can greatly improve Facebook lead gen ads. 

  • Landing Page is a key factor in generating leads via Facebook. The platform suggests testing different landing pages on a website through Facebook click-through ads. This is to see which page generates the highest click-through rates and conversions. 
  • Lead Capture means saving information from the leads. This element should make it clear to the audience what they are signing up for. By being straightforward on your lead gen ads, you have the assurance that you are getting the right people for your future outreach. 
  • Lead Magnets are special offers to Facebook users in exchange for the information they are giving a business. Facebook says that brands and businesses should adopt the “give before asking” mentality when creating lead magnets. A discount code, eBook, free trial, or newsletter should communicate a brand’s value upfront.
  • Lead Scoring can better customize target audiences on Facebook. By using a matrix prioritizing leads based on engagement, brands and businesses can greatly improve Facebook lead gen ads by contacting leads that are most likely to convert. 

Besides these 4 elements, Facebook also provides some tips to creating a successful lead gen ad copy. The ad must clearly articulate the benefit. Be straightforward in telling what you can offer to the audience in exchange for their information. You can use images to illustrate what benefits they can get. Never make a promise that you cannot deliver. Never exaggerate the promise either. Use exciting and short phrases to deliver your lead gen ad copy among Facebook users. Give them a reason to click. This, you can do, by using call-to-actions on your lead gen ads.


The key to improving your Facebook lead gen ads is to refine your approach using the above-mentioned tips. They are strategies directly coming from the Facebook team. By using Facebook’s targeting tools properly, you can maximize your lead generation efforts and gather more insights about the right people for every campaign.

Reference: https://www.facebook.com/business/news/tips-for-lead-generation-on-facebook#

Facebook Ad Review

Facebook Ad Review

Facebook is the king of social media. There is no doubt about it. With 2.85 million monthly active users, the platform is the top target among brands and businesses. Yet for most social media marketers, creating a Facebook ad is somewhat a big challenge. Some may say that the process of approval takes quite so long, while others wonder why their ads are rejected. To give an overview of how to promote products and services on the platform, here’s a comprehensive Facebook ad review. 


A social media agency Hong Kong defines Facebook Ads as paid content that promotes a brand, product, or service on the platform. They appear on Facebook, Instagram, Messenger, and Audience Network. They can be seen on Facebook and Instagram user’s home feeds, news feeds, and profile tabs. The ads that appear on a Facebook profile are based on the user’s interests, preferences, and usage. Yet, Facebook assures its users that they don’t sell their private information to advertisers. There are different types of Facebook ad formats. These are the following:

Image Ads allow the promotion of products and services using an optional footer and single photo. Facebook recommends using a JPG or PNG image file with a ratio of 1.91:1 to 1:1 and a resolution of 1080 x 1080 pixels. Alternatively, you can also upload images using the following file formats: BMP, DIB, HEIC, HEIF, IFF, JFIF, JP2, JPE, JPEG, PSD, TIF, TIFF, WBMP, WEBP, and XBM.

Video Ads allow the promotion of products and services using eye-catching movements in the form of a video. Facebook recommends keeping your videos at a length of 15 seconds or less. Although Audience Network and Instagram Feed allow videos with a length of up to 120 seconds. Facebook Feed, Marketplace, and Messenger Home support allow videos with a length of up to 240 minutes. A video marketing agency Hong Kong notes that live streaming and stories are effective video formats for Facebook video ads.

Carousel Ads allow showcasing 2 to 10 images or videos in a single ad with each image having its own call to actions (CTA), headline, and link. Facebook users can click the arrow or swipe the screen to view Carousel Ads.

Collection Ads allow showcasing multiple images and videos of products and services. Facebook shoppers can browse, discover, and purchase a product or service using their mobile devices. They open as Instant Experience Ads on mobile phones. 

Instant Experience Ads are collection ads opened using mobile phones. They open as a full-screen visual of brands, products, and services.


For a digital marketing speaker Hong Kong, Facebook’s Ad review process is a common interest for brands and businesses alike. To better understand them, here’s how the process is implemented.

Facebook Ad reviews are made before all ads go live on the platform. The system relies on automation to apply Facebook’s advertising policies and community standards to the millions of ads run across Facebook’s family of apps. At some point, manual reviews are made to build and train Facebook’s ad automation technology.  The most commonly prohibited Facebook ads are the following:

  • Adult dating services, dirty magazines, or sex toys
  • Ammunition, explosives, and weapons
  • Cryptocurrency
  • Illegal drugs or drug-related products
  • Surveillance equipment like mobile phone trackers, spy cams, etc.
  • Unsafe supplements

In general, Facebook does not tolerate harmful, inaccurate, and illegal content. 

Facebook Ad review is typically completed 24 hours after a Facebook ad submission. Sometimes, the process may take longer as the ads need to be reviewed again. This can happen even if the Facebook Ad has already gone live. The results of the review dictate whether the Facebook Ad will be allowed to run or removed. An advertiser can still create a new Facebook Ad even if a previous ad is rejected. Or they can also revise the rejected Facebook Ad based on the feedback of the platform’s review. Unlike the typical Facebook Ad review process using automation, any re-review will be handled by human reviewers for better assessment. 

Beyond Facebook’s ad review process, Facebook also conducts investigations on an advertiser’s behavior. These investigations include advertising policy violations, community standard violations, and the number of rejected ads. Advertisers who violate Facebook’s advertising policies and community standards may not be allowed to run Facebook Ads. Facebook users can also report Facebook Ads that they believe to have violated Facebook’s advertising policies and community standards. Such feedback is very important to Facebook’s smooth enforcement of the ad review process. Facebook also keeps an Ad Library that is accessible to the public. Here, people can search for active Facebook Ads based on categories, demographics, and topics. 


Facebook Ad Review covers all ads before they go live and uses various steps via a fully automated process, although manual reviewers may intervene to further enhance the automation and look over any re-review request. Facebook Ad Review typically takes 24 hours or longer. There is nothing a brand can do to employ a secret runaround or trick to facilitate faster review. The only key is to strictly adhere to Facebook’s advertising policies and community standards.

Reference: https://www.facebook.com/business/news/facebook-ad-policy-process-and-review#