The best marketing doesn’t feel like marketing. Such a saying holds in today’s online setting. Modern consumers do not want brands to be too salesy and spammy. They want to avoid the noise of billions of social media posts uploaded daily.
According to a digital marketing speaker Hong Kong, digital marketing starts with search engines and social media platforms. It is finding a way for online consumers to discover brands, products, and services. Digital marketing strategies and trends are constantly changing. That is why marketers need to guard and maneuver based on the interests and preferences of their target audiences.
Let us take a look at 4 hacks to boost leads in digital marketing!
Embrace Video Marketing
A video marketing agency Hong Kong highlights the importance of video in digital marketing today. Embracing video marketing is the number one hack to boost leads. Research shows that videos account for 82% of consumer traffic. Explainer, how-to, product description videos don’t cost an arm and a leg. With a good camera and microphone or using a smartphone, brands and businesses can create powerful and professional videos. Viewers will be very much interested to sign up for subscriptions to be able to watch them.
Whether it be Facebook, Instagram, YouTube, etc., a social media agency Hong Kong recommends optimizing your videos with relevant keywords. They increase the chance of getting more views from people looking for a solution to their pain points. Branded and live videos are popular trends in video marketing today. Live videos allow audiences to be part of the conversation making them interactive. At the same time, they get answers to their queries in real-time. By putting CTAs on branded and live videos, such a hack can boost leads from people who love to follow and watch you.
Optimize Local Searches
Google is the world’s largest search engine. Thus, it is the way ahead of the competition when it comes to online search. Google accounts for 94% of organic traffic and 96% of searches on mobile devices. If you rank on the first page of Google, then you have achieved success in digital marketing.
Whether you are a large global brand or a small business, a great hack to boost leads is to optimize local searches. First, complete your Google My Business profile. It means putting a physical or branch address of your business. It also means posting your business hours and contact information like emails, phone numbers, etc.
Optimizing local searches allows brands and businesses to know people who live nearby their location. They can be potential leads when offering flash sales or holiday discounts. They can also be prospects that can turn into regular customers.
Ramp Up Your Email Strategy
Email is the oldest form of digital marketing. But with the rise of messaging apps and social media, the popularity of emailing decreases. But email is not yet dead. And it is not going anywhere just yet. A hack to boost leads in digital marketing is ramping up your email strategy. Among small businesses, email marketing yields the highest return on investment (ROI).
Modern consumers prefer personalized emails. Personalization majorly influences their buying decisions. A well-crafted email can engage audiences to visit a social media page or website. It can also educate them about a brand, product, or service to trigger making a purchase. Typically, marketers segment their email campaigns based on demographics and marketing seasons. It is one of the best ways to ramp up your email strategy through segmentation.
The AIDA Strategy
Have you ever heard of or implemented the AIDA strategy? It means inspiring action through content creation. AIDA stands for:
- Attention to let your online audiences know that you offer a potential solution to their problems.
- Interest ensures that potential customers can access information about your brand or business as they show interest.
- Decision means selling your product as the only solution to the audience problem or highlighting the scarcity of its supply.
- Action boils down to the customer deciding to buy your product or service.
Since 1898, the AIDA strategy is a good hack for all digital marketing channels. They can boost lead by grabbing the attention of online consumers. Once they get to check your social media page or website, create a sense of want. Appeal to their emotions by showing them that you can best solve their pain points. Then, bring a sense of urgency by highlighting a limited supply or a unique selling proposition (USP) to drive conversions.