Tag: Twitter

Rules on Twitter Videos

Twitter Videos

In 2020, online video consumption increased by 96%. Today, an average person is predicted to watch the video for around 100 minutes daily. For a digital marketing speaker Hong Kong, this means that video is an irreplaceable part of digital marketing. Among the top social media platforms, Twitter is the least utilized network for sharing videos, according to a video marketing agency Hong Kong. Since videos are relatively new on Twitter, a social media agency Hong Kong suggests that brands and businesses should jump on such a strategy. Below, we have listed some rules on Twitter videos.

ABOUT TWITTER VIDEOS

Twitter videos are clips that can be uploaded in 2 ways. Under a Twitter account, tap on the camera icon to record a clip. It gives the user an option to add a tweet copy and location. Afterward, the user can post the video either by adding it as a separate tweet or under a recent thread. A user can also upload a saved clip via the tweet icon. Tap the camera icon and upload the saved video on a device. A user can edit it via a drag & trim option. Then, tap trim and tweet to post it on the timeline.

WHY USE TWITTER VIDEOS?

Today, videos are the best ways to reach social media audiences. On Twitter, Twitter videos drive more engagements than other tweet formats. They get 2.5 times more replies and 2.8 times more retweets. They are also favorited 1.9 times more than other types of tweet formats. More than 82% of the Twitter nation watch video content within the platform.

Most brands and businesses use Twitter videos in unique ways. They use it to bring joy to the customers during holidays. To allow a deeper connection, Twitter videos can be a way to say thank you or show appreciation. They can also be a means to educate people or update them with the latest news, products, and services.

RULES ON TWITTER VIDEOS

Considering how big Twitter is, it is surprising that Twitter videos are bounded by limitations. Unlike Facebook and Instagram, creating visually-rich video tweets can quite be a challenge. Here are some rules for Twitter videos.  

Auto-Play

Twitter video automatically loops depending on the account settings. Videos will not auto-play on accounts under the data saver mode. Twitter videos auto-play for up to 60 seconds only.

Character Counts

A Twitter video does not count as characters on a tweet. So, users only need to worry about character limits for the text tweet attached to it. The key is to choose words carefully when describing and tagging.

Video Descriptions

Users cannot add descriptions and tags to the uploaded videos themselves. Yet, do not underestimate the power of the tweet attached to the video. With a 280-character limit, you can describe the content in concise and simple words plus tag important names there.

Video File Size

The maximum file size allowed for Twitter videos is 512 MB. Users trying to upload video files larger than the limit will receive a prompt to trim it either on the app or video source.

Video Formats Supported

Twitter videos support MOV and MP4 video file formats. If a user is uploading a Twitter video on the web, the MP$ needs to be in H264 format with AAC audio, the most common format for distributing and recording video content online. As a pro-tip, there is a way to bypass MP4 limitations on the web. Using Buffer, FileZigZag, or Online-Convert can be one of your best bets.

Video Length Limit

Twitter’s video length limit is up to 2 minutes and 20 seconds. Twitter will prompt users to trim any video files longer than the said limit as part of the upload process. So, if you have a load of footage to share, the key is to upload them in smaller snippets via a Twitter thread.

Video Resolutions

Users can upload a Twitter video with a resolution from 32 by 32 pixels to 1920 by 1200 pixels. The bitrate should not be more than 25 Mbps. The frame rate should not be more than 40 fps.  

Reference: https://www.makeuseof.com/rules-uploading-videos-to-twitter/

Reasons Why You Should Market on Twitter

Twitter

Twitter is a microblogging site that allows users to receive and set short messages called tweets. It ranks as the 3rd most popular social media app for 2021. Twitter has 206 million daily active users worldwide. It is a go-to site among the general public, policymakers, politicians, students.

The current character limit in a tweet is 280. Tweets have a super short lifespan. It is tough to keep up with tweets unless you are in the media or news. But this is how Twitter shines. It is a social network for people looking for news and trends. A social media agency Hong Kong notes that it is also the first point of contact where consumers need a quick response.

According to a digital marketing speaker Hong Kong, Twitter allows brands and businesses to reach a large number of audiences through tweets and retweets. As Twitter users follow other users, it also helps build relationships. This is by keeping people updated with the latest developments and instantly sharing them. Being a relatively informal tool, there are so many reasons why you should market on Twitter!

GENERAL TWITTER STATISTICS

To date, Twitter has 353 million daily active users. Every second, there are 6,000 tweets sent. That is around 500 million tweets daily. A majority of Twitter users are active on mobile devices. Around 80% of people access the app through their smartphones.

Most members of the Twitter nation visit the site to get news. There are around 73.9% of them. It is because 83% of world leaders are very active in tweeting. In fact, the most followed Twitter account is that of former US President Barrack Obama, with more than 129 million followers. Another breaking record in the platform is the American political candidate. Caitlyn Jenner. She was the fastest to gain more than 1 million followers within 4 hours and 3 minutes. It is one reason why you should market on Twitter. Tweets can go viral and gather massive reach with the right KOL or influencer partner. 

Twitter is a powerful place for using hashtags. In 2020, the most frequently used hashtag is #COVID19. #BlackLivesMatter followed next in rank. Among small businesses, #ShopLocal was used in 162,591 tweets. These are pieces of evidence that the world uses Twitter to advocate digital marketing innovations and political changes. 

Did you know that the world’s top tweet was that of Japanese billionaire Yusaku Maezawa? He was the founder of Zozotown, Japan’s largest online mall. In January of 2019, he tweeted to offer 1 million yen to each 100 randomly selected Twitter users who will follow his account and retweet such a message. It garnered 4.1 million retweets. So, it may be a good idea to run promotions like this if a brand or business wants to gain more than a million reach. 

TWITTER’S DEMOGRAPHIC STATISTICS

The largest number of Twitter users came from the United States and Japan respectively. 28.6% of Twitter’s user base comes from the United States. There are approximately 69.3 million Americans that use Twitter daily. Japan has 50.9 million Twitter users daily. It makes Twitter the number 1 social network in the land of the rising sun. Despite the app being blocked in China, Twitter still recorded 18,000 active Chinese users. 

The most active Twitter users are between 25 to 34 years old. They comprise 38.5% of the Twitter nation. When it comes to gender, males are more active on Twitter. They cover 61.6% of Twitter’s user base while females cover 38.4%. Yet, women have more potential to interact with Twitter brands. One reason why you should market on Twitter is that 67% of its user base are most likely to make a purchase on brands that they follow.

TWITTER’S BEST MARKETING PRACTICES STATISTICS

Here are some more reasons why you should market on Twitter. These best marketing practices can give you helpful insights to increase the interaction and visibility of your Tweets.

Twitter with 100 characters received a 17% higher captivation rate than longer tweets. So, the ideal length for a promotional tweet is between 70 to 100 characters. Putting images on a tweet gets 55% more leads as they are very eye-catching on vertical feeds. A video marketing agency Hong Kong reports that from 2019 to 2020, video views on Twitter increased by 76%. As such, videos boost retweets by 28%. 

Influencer outreach on Twitter serves as another advantage to visibility. Influencers using quotes related to a brand are 53% most likely to be retweeted. Tweets with hashtags can increase visibility by 100%. They also boost interaction by 16%. Brands and businesses typically use only one hashtag on a tweet. It is because tweets with a single hashtag are 69% more likely to be retweeted than those with more than one. 

Around 92% of brands and businesses tweet more than once per day. It aims to keep conversations ongoing within the Twitter profile. While 60% of consumers expect a response within an hour on Twitter, 76% of them will recommend a brand after a positive experience. 

Reference: https://www.talkwalker.com/blog/40-amazing-twitter-stats-to-inspire-your-2017-social-strategy?utm_medium=referral&utm_source=socialmediatoday&utm_term=EN&utm_content=blog&utm_campaign=40-twitter-stats