Twitter is a microblogging site that allows users to receive and set short messages called tweets. It ranks as the 3rd most popular social media app for 2021. Twitter has 206 million daily active users worldwide. It is a go-to site among the general public, policymakers, politicians, students.
The current character limit in a tweet is 280. Tweets have a super short lifespan. It is tough to keep up with tweets unless you are in the media or news. But this is how Twitter shines. It is a social network for people looking for news and trends. A social media agency Hong Kong notes that it is also the first point of contact where consumers need a quick response.
According to a digital marketing speaker Hong Kong, Twitter allows brands and businesses to reach a large number of audiences through tweets and retweets. As Twitter users follow other users, it also helps build relationships. This is by keeping people updated with the latest developments and instantly sharing them. Being a relatively informal tool, there are so many reasons why you should market on Twitter!
GENERAL TWITTER STATISTICS
To date, Twitter has 353 million daily active users. Every second, there are 6,000 tweets sent. That is around 500 million tweets daily. A majority of Twitter users are active on mobile devices. Around 80% of people access the app through their smartphones.
Most members of the Twitter nation visit the site to get news. There are around 73.9% of them. It is because 83% of world leaders are very active in tweeting. In fact, the most followed Twitter account is that of former US President Barrack Obama, with more than 129 million followers. Another breaking record in the platform is the American political candidate. Caitlyn Jenner. She was the fastest to gain more than 1 million followers within 4 hours and 3 minutes. It is one reason why you should market on Twitter. Tweets can go viral and gather massive reach with the right KOL or influencer partner.
Twitter is a powerful place for using hashtags. In 2020, the most frequently used hashtag is #COVID19. #BlackLivesMatter followed next in rank. Among small businesses, #ShopLocal was used in 162,591 tweets. These are pieces of evidence that the world uses Twitter to advocate digital marketing innovations and political changes.
Did you know that the world’s top tweet was that of Japanese billionaire Yusaku Maezawa? He was the founder of Zozotown, Japan’s largest online mall. In January of 2019, he tweeted to offer 1 million yen to each 100 randomly selected Twitter users who will follow his account and retweet such a message. It garnered 4.1 million retweets. So, it may be a good idea to run promotions like this if a brand or business wants to gain more than a million reach.
TWITTER’S DEMOGRAPHIC STATISTICS
The largest number of Twitter users came from the United States and Japan respectively. 28.6% of Twitter’s user base comes from the United States. There are approximately 69.3 million Americans that use Twitter daily. Japan has 50.9 million Twitter users daily. It makes Twitter the number 1 social network in the land of the rising sun. Despite the app being blocked in China, Twitter still recorded 18,000 active Chinese users.
The most active Twitter users are between 25 to 34 years old. They comprise 38.5% of the Twitter nation. When it comes to gender, males are more active on Twitter. They cover 61.6% of Twitter’s user base while females cover 38.4%. Yet, women have more potential to interact with Twitter brands. One reason why you should market on Twitter is that 67% of its user base are most likely to make a purchase on brands that they follow.
TWITTER’S BEST MARKETING PRACTICES STATISTICS
Here are some more reasons why you should market on Twitter. These best marketing practices can give you helpful insights to increase the interaction and visibility of your Tweets.
Twitter with 100 characters received a 17% higher captivation rate than longer tweets. So, the ideal length for a promotional tweet is between 70 to 100 characters. Putting images on a tweet gets 55% more leads as they are very eye-catching on vertical feeds. A video marketing agency Hong Kong reports that from 2019 to 2020, video views on Twitter increased by 76%. As such, videos boost retweets by 28%.
Influencer outreach on Twitter serves as another advantage to visibility. Influencers using quotes related to a brand are 53% most likely to be retweeted. Tweets with hashtags can increase visibility by 100%. They also boost interaction by 16%. Brands and businesses typically use only one hashtag on a tweet. It is because tweets with a single hashtag are 69% more likely to be retweeted than those with more than one.
Around 92% of brands and businesses tweet more than once per day. It aims to keep conversations ongoing within the Twitter profile. While 60% of consumers expect a response within an hour on Twitter, 76% of them will recommend a brand after a positive experience.