Stories – Digital Marketing Technology

Instagram Stories are massive. Around 500 million users tap into their power daily. 70% of Instagram users watch them, while 86.6% post stories every day.

According to a digital marketing speaker Hong Kong, the best performing stories are those with 1.3- second single frame to a 4.1-second dual frame. It is because modern viewers have a shorter attention span. A quarter of Gen Z and millennial Instagrammers also use IG Stories to find products and services. One out of three IG users become more interested in a product after seeing them on Stories.

Instagram Stickers have been a great way for marketers to boost conversion and engagement on Stories. A social media agency Hong Kong notes that you can use stickers as CTA, to add text captions on Stories and spice them up with graphics. Stickers can also convey emotions to appeal to the viewers.

Below, let us take learn how to use 10 Instagram Stories Stickers to improve engagement!

Countdown Sticker

Countdown stickers on Instagram allow users to set a reminder on Stories at the last minute of an event. It is by using a timer to show the remaining seconds left ticking until zero. Countdown Stories stickers can improve engagement by generating interest in what’s coming up next. They create a sense of excitement among Instagrammers. Countdown Stories stickers are also perfect ways to promote an event or launch. It gives Instagrammers a sense of urgency to take action.

GIF Sticker

GIF stickers are looping animations. They can add flair and visual interest to Instagram Stories. Brands and businesses can use GIF Stories stickers to improve engagement by showing off their fun personality. Instagrammers are generally interested in fun and interactive brands and businesses. GIF Stories stickers can also be used as CTAs to point viewers to the right path. For example, using a “New Post” GIF influences users to check the latest IG feed of the story’s host.

Hashtag Sticker

Hashtag initially originated on Twitter. But they prove to be a great help both on Facebook and Instagram. Hashtag Stories stickers allow Instagrammers to discover similar content. Tapping a hashtag sticker directs a user to a dedicated paid for the specific hashtag. It will show the latest content and Stories on IG feeds using the same hashtag. As such, they can improve engagement by highlighting brand campaigns and collaborations.

Location Sticker

Today, modern consumers generally search for nearby brands and businesses. That is why location stickers on Instagram Stories can be a passive way to engage Instagrammers. Location Stories stickers are best for tagging physical locations of brands and businesses.

Mention Sticker

When you want to tag an IG friend, you use the @mention feature. When it comes to tagging brands or businesses you are collaborating or working with, you use mention Stories stickers. They can improve engagement by highlighting the Instagram Profile of brands and businesses. Mention Stories stickers stand out instead of simply typing the brand or business name.

Questions Sticker

Are you hosting an IG Q&A session? Do you want to learn more about your audiences on Instagram? Question stickers on Instagram Stories can greatly help improve engagement on these two scenarios. First, you can allow your followers to ask burning questions through pop-in stickers. Second, you can also share a question sticker on an IG Story to invite your audience to share something about themselves.

Quiz Sticker

Give a unique twist on your Instagram Stories by using quiz stickers. They can be an effective way to share discovery and learning. Quiz Stories sticker can improve engagement when educating viewers about a brand, product, or service. They are also great when conducting market research.

Poll Sticker

Poll stickers on Instagram Stories encourage active engagement through audience participation. By giving clear instructions on what actions to take, brands and businesses can learn more about the interests and preferences of target audiences. They can be best used for getting feedback on a new idea or playing games to create fun.

Sound-On Sticker

96% 0f viewers on mobile generally watch videos with sounds off. But if your IG Stories have great audio clips and voice messages, you may want to use Sound-on Stories stickers. It makes sure that the viewer puts the sound on because there is something worth listening to on the IG Story.

Support Small Business Sticker

A partnership is one of the best strategies to promote brands, products, and services on Instagram. With small businesses bouncing back to the new normal, a support small business sticker on IG Stories is always a good idea. It can increase active engagement because you can include images and details when featuring a small business.

THE BOTTOM LINE

Instagram stickers make Stories more engaging and fun. Don’t just use boring text captions on your Instagram Stories. Try adding any of the 10 Instagram Stories stickers above to improve engagement. Putting them on relevant posts can take off your engagement faster.

Reference:

https://www.socialmediaexaminer.com/10-stickers-that-improve-instagram-stories-engagement/

Michael Krieger, a computer programmer, was in Mexico for a holiday in 2010. Together with a friend, Kevin Systrom, who was a former Google employee, they have developed a location-sharing platform called “Burbn.” During that holiday, Michael thought of sharing a photo on Burbn. But Kevin protested because the photos taken from Michael’s iPhone were not standard. To convince Kevin, Michael applied some filters to standardize the images. Alas, Burbn turned into Instagram. Its main selling point is adding filters to mobile phone photos.

Instagram is an online photo-sharing social network that Facebook acquired in 2021. It is entirely a visual platform relying on images and videos with text captions. Today, there are around 1.074 billion IG users. It is one of the most influential and popular social media platforms. Instagram has also played a major role in influencer marketing. According to a digital marketing speaker Hong Kong, the Kardashian clan, K-pop enthusiasts, and a lot more loyal fan groups have made Instagram an important marketing platform. Around 500 million Instagrammer use Instagram Stories daily. This made affiliate marketing and product tagging very effective on Instagram.

Yet, a lot of brands and businesses still can’t understand how the Instagram algorithm works. Most of the time, they face the challenge of what to post on the platform. To get a better understanding of the algorithms of Instagram, we’ve got you covered here.

What Is Instagram Algorithm?

A social media agency Hong Kong defines the Instagram algorithm as using pieces of interactions to prioritize posts that Instagrammers care about. It covers a variety of classifiers and processes designed for different purposes. Using AI technology, the platform personalized a user experience in the best ways they can. Back in 2010, the Instagram algorithm depended on the chronological order of the stream of photos posted on the platform. As Instagram users grew, it became impossible for users to see everything. So, in 2016, the platform introduced a feed algorithm that ranked posts based on what a user cared about most. Little by little, Facebook added explore, feed, stories, and reels on the app. Each feature uses a different algorithm and ranks things differently.

How Instagram Feeds and Stories Algorithm Work

Feeds and Stories are places where people want to see content from the people close to them – their family and friends. Here’s how the Instagram algorithm on feeds and stories work. First Instagram ranks recently shared posts and stories. Second, Instagram Ai uses signals and they have a thousand of them. For feeds and stories, the most important signals to rank posts are the following:

The people who made the post. Instagram ranks family, close friends, groups, etc. on top of users’ feeds and stories. This also includes posts and stories from accounts a user has previously followed or liked. For a video marketing agency Hong Kong, the most liked Instagram Stories commonly rank on the top of an Instagram feed.
A user’s recent activity on Instagram. Instagram AI takes into account the number of interactions a user has in the past weeks. This includes the history of the user’s interaction with other Instagrammers and the type of posts that a user commonly engages with. From these signals, Instagram will make the posts of previous interactions more visible on a user’s feed and even the type of content the user commonly consumes.

How Instagram Reels Algorithm Work

In August 2020, Instagram launched Reels. They are 15-second music and video clips that mimic TikTok. As they are designed for entertainment and fun, the Instagram Reels algorithm differs from that of feeds and stories. Under the Reels tab, Instagram users may see posts of people they don’t follow or know. Under the Instagram Reels algorithm, the most important signals are the following:

Information about a Reels’ post. Instagram AI looks at the audio track, frames, and pixel of every Reels content. It also considers the popularity of a Reels content as compelling. As such, any Reel that received the highest number of comments, likes, and other interactions may rank higher on the Reels tab.
A user’s activity. Instagram AI looks at things a user comments, likes, or engages with. It also looks at the recent Reels and videos a user has watched. These signals rank Reels content relevant to the user’s activities.

The Bottom Line

How the Instagram algorithm works depends largely on a user’s activity. Because Instagram strongly values a user’s experience, they rank feeds, Reels, and Stories based on your interests, preferences, and usages. As an Instagrammer, you can control what you see on the platform. This is by picking your close contacts, muting accounts you would like to stop seeing, and marking recommended posts as not interesting. For brands and businesses, creating content tailored according to a user’s interests and preferences can bring your campaigns to Instagram success.

Reference: https://about.instagram.com/blog/announcements/shedding-more-light-on-how-instagram-works

Tag: Stories