Social media is one of the most effective ways to reach out to and connect with people. Major social platforms like Facebook, Instagram, Twitter, and LinkedIn are used by billions of individuals across the globe, and countless brands and businesses use social media to showcase their products and services. 

Today, both social media and digital marketing are prevalent all throughout Hong Kong. This article will be discussing the impact of social media marketing, how to check the pulse of your Hong Kong audience, and how to establish a solid social media marketing plan.

Global Social Media Statistics

53.6%, or 4.66 billion people, of the world’s overall population uses social media and has a profile on at least one social media platform. This represents over half of the global population, and this number is only expected to grow in the coming years. In fact, in the last 12 months alone, social media platforms saw an increase of 316 million new users. This is due in part to the coronavirus pandemic, as people saw social media as a way to receive news and connect with their friends and family. 

The average person is on social media for roughly 2 hours and 25 minutes each day, and at any given time they’re on a social media platform, they can come into contact with a brand or a business.

Social Media Statistics in Hong Kong

A huge percentage of the population in Hong Kong are on social media. In January 2021, an estimate of 6.44 million individuals were noted to be using at least one social media platform, and this figure accounts for roughly 85.6% of the country’s population. Social media users across Hong Kong have increased by 110,000 or 1.7%, between 2021 and 2021.

With those figures, it is no surprise that many brands and businesses have been using social media to connect with their customers and reach out to potential clients. Social media is an astonishing space – one post has the potential to be seen by thousands, in some cases, even millions of people, in a short period of time. 

Knowing Hong Kong’s Culture When Planning Out Social Media Campaigns

Hong Kong is known as a cultural melting pot. The city is densely populated, and it has people from all walks of life living in it. The key languages in Hong Kong are Chinese and English, and both are widely spoken and used in Hong Kongers’ daily lives. Local social media marketers should take this into consideration when planning out social media campaigns to ensure maximum reach and resonance. 

Because of the variety of cultures, it is crucial to get the pulse of audiences across Hong Kong. Ensure that social media marketing campaigns have content in different mediums and different languages, namely, English, Mandarin, and Cantonese.

How to Implement a Strong Social Media Marketing Strategy

You can either do your marketing in-house, or you can branch out and work with a skilled and reputable social media marketing agency. By working with a social media marketing agency, you will have access to all the best marketing strategies for your brand, establish your brand identity, and develop your online presence.

Working with a social media marketing agency comes with a ton of benefits, and they can certainly save you a lot of time and effort that you can use for other areas of your business. 

Working With a Social Media Marketing Agency in Hong Kong

To fully enjoy the benefits of social media and a strong social media marketing strategy, consider hiring a social media marketing agency in Hong Kong. Hong Kong marketers are well-versed in producing successful and efficient social media campaigns, and they have their fingers on the pulse of Hong Kongers. This means they know what they want and need, and they know how to connect, resonate, and reach out to people from all walks of life to create social campaigns that make consumers remember your brand. 

With the social media savvy of a Hong Kong digital marketing agency, you are assured that you are getting expert advice from professionals who have spent years honing their craft. They can make your brand stand out from the rest, and you can expand your market. Additionally, you get to boost your revenue.

Working with an agency is also beneficial because you get to choose who runs your marketing campaign. You can foster a strong, long-lasting business relationship where all your needs are met. You can also be assured of consistency and quality because they will offer you the best possible service.

Discover the unparalleled power of social media for your brand, and watch your social media marketing efforts fly. Unleash your brand’s potential with a social media marketing agency in Hong Kong.