Hashtag – Digital Marketing Technology

According to a digital marketing speaker Hong Kong, Twitter may not be the cheapest platform to market. But it is worth it when it comes to clicks, interactions, and return o investment (ROI). A social media agency Hong Kong does not doubt that Twitter marketing is worth investing in. The microblogging site yields a high level of interaction using unique advertising options. With 206 million daily active users, Twitter is also a potential video marketing platform, as a video marketing agency Hong Kong notes. Below, we have listed some of the best ways how to connect Twitter ads with conversations.

EVENTS

Twitter is a good platform for person-to-person networking. Twitter Events allows networking at a specific time with a large group of people. Interviews can answer questions while having fun. Live events allow brands to connect with real-time conversations. Tweet chats can be a learning and social function for small discussions. While tweet ups let businesses meet connections.

HASHTAGS

A hashtag is used to index categories, keywords, and topics on Twitter. The function is written with a pound (#) symbol and allows the Twitter nation to easily follow what they are interested in. A good hashtag can boost the presence of Twitter ads and campaigns. It allows a new audience to discover them. A catchy campaign hashtag encourages user-generated content (UGC) that can harness attention and loyalty. A hashtag is the best way to connect Twitter ads with conversations.

POLLS

Polls allow brands and businesses to ask questions on Twitter. When someone retweets the poll, it spreads brand awareness. Polls can be an organic way to connect Twitter ads with conversations. Brands and businesses can use them to get the audience excited about an upcoming event. It can also be a way to discover what interests your target audience and encourage feedback. Using polls to curate industry-related discussions help discover hot topics, innovations, and interesting points.

SPACES

Spaces are live audio conversations on Twitter. They are public, so anyone can join, even non-followers on Twitter. All one need to have is the link to a Space room to become a listener. Twitter Spaces is super effective in connecting Twitter ads with real-time conversations. As the audience potentially gets involved in the discussion, brands and businesses can influence their buying decisions.

TWITTER ADS

Twitter has a very active audience. It is because the platform offers engaging ways to promote products and services. Amplify pre-roll ads features popular premium video content. They deliver 2.2 times favorability among brands and influence purchase intent 1.7 times as compared to a non-feed environment. Integrating them with Twitter’s video ads ensures that the right people see them at the right time. With Carousel Ads, the Twitter nation can swipe up to six edge-to-edge images or videos in a single tweet. Clicking an image or video within carousels direct them to an easy checkout without leaving the Twitter experience. Make your Twitter ads the first thing people see when they open their timeline through takeover ads. They come alongside conversation starters and trending topics. As such, they ensure that your ads are always at the forefront of any hot topic.

Reference: https://business.twitter.com/en/blog/space-playbook-connect-using-twitter-ads.html

Instagram Stories are massive. Around 500 million users tap into their power daily. 70% of Instagram users watch them, while 86.6% post stories every day.

According to a digital marketing speaker Hong Kong, the best performing stories are those with 1.3- second single frame to a 4.1-second dual frame. It is because modern viewers have a shorter attention span. A quarter of Gen Z and millennial Instagrammers also use IG Stories to find products and services. One out of three IG users become more interested in a product after seeing them on Stories.

Instagram Stickers have been a great way for marketers to boost conversion and engagement on Stories. A social media agency Hong Kong notes that you can use stickers as CTA, to add text captions on Stories and spice them up with graphics. Stickers can also convey emotions to appeal to the viewers.

Below, let us take learn how to use 10 Instagram Stories Stickers to improve engagement!

Countdown Sticker

Countdown stickers on Instagram allow users to set a reminder on Stories at the last minute of an event. It is by using a timer to show the remaining seconds left ticking until zero. Countdown Stories stickers can improve engagement by generating interest in what’s coming up next. They create a sense of excitement among Instagrammers. Countdown Stories stickers are also perfect ways to promote an event or launch. It gives Instagrammers a sense of urgency to take action.

GIF Sticker

GIF stickers are looping animations. They can add flair and visual interest to Instagram Stories. Brands and businesses can use GIF Stories stickers to improve engagement by showing off their fun personality. Instagrammers are generally interested in fun and interactive brands and businesses. GIF Stories stickers can also be used as CTAs to point viewers to the right path. For example, using a “New Post” GIF influences users to check the latest IG feed of the story’s host.

Hashtag Sticker

Hashtag initially originated on Twitter. But they prove to be a great help both on Facebook and Instagram. Hashtag Stories stickers allow Instagrammers to discover similar content. Tapping a hashtag sticker directs a user to a dedicated paid for the specific hashtag. It will show the latest content and Stories on IG feeds using the same hashtag. As such, they can improve engagement by highlighting brand campaigns and collaborations.

Location Sticker

Today, modern consumers generally search for nearby brands and businesses. That is why location stickers on Instagram Stories can be a passive way to engage Instagrammers. Location Stories stickers are best for tagging physical locations of brands and businesses.

Mention Sticker

When you want to tag an IG friend, you use the @mention feature. When it comes to tagging brands or businesses you are collaborating or working with, you use mention Stories stickers. They can improve engagement by highlighting the Instagram Profile of brands and businesses. Mention Stories stickers stand out instead of simply typing the brand or business name.

Questions Sticker

Are you hosting an IG Q&A session? Do you want to learn more about your audiences on Instagram? Question stickers on Instagram Stories can greatly help improve engagement on these two scenarios. First, you can allow your followers to ask burning questions through pop-in stickers. Second, you can also share a question sticker on an IG Story to invite your audience to share something about themselves.

Quiz Sticker

Give a unique twist on your Instagram Stories by using quiz stickers. They can be an effective way to share discovery and learning. Quiz Stories sticker can improve engagement when educating viewers about a brand, product, or service. They are also great when conducting market research.

Poll Sticker

Poll stickers on Instagram Stories encourage active engagement through audience participation. By giving clear instructions on what actions to take, brands and businesses can learn more about the interests and preferences of target audiences. They can be best used for getting feedback on a new idea or playing games to create fun.

Sound-On Sticker

96% 0f viewers on mobile generally watch videos with sounds off. But if your IG Stories have great audio clips and voice messages, you may want to use Sound-on Stories stickers. It makes sure that the viewer puts the sound on because there is something worth listening to on the IG Story.

Support Small Business Sticker

A partnership is one of the best strategies to promote brands, products, and services on Instagram. With small businesses bouncing back to the new normal, a support small business sticker on IG Stories is always a good idea. It can increase active engagement because you can include images and details when featuring a small business.

THE BOTTOM LINE

Instagram stickers make Stories more engaging and fun. Don’t just use boring text captions on your Instagram Stories. Try adding any of the 10 Instagram Stories stickers above to improve engagement. Putting them on relevant posts can take off your engagement faster.

Reference:

https://www.socialmediaexaminer.com/10-stickers-that-improve-instagram-stories-engagement/

Tag: Hashtag