In 2020, online video consumption increased by 96%. Today, an average person is predicted to watch the video for around 100 minutes daily. For a digital marketing speaker Hong Kong, this means that video is an irreplaceable part of digital marketing. Among the top social media platforms, Twitter is the least utilized network for sharing videos, according to a video marketing agency Hong Kong. Since videos are relatively new on Twitter, a social media agency Hong Kong suggests that brands and businesses should jump on such a strategy. Below, we have listed some rules on Twitter videos.
ABOUT TWITTER VIDEOS
Twitter videos are clips that can be uploaded in 2 ways. Under a Twitter account, tap on the camera icon to record a clip. It gives the user an option to add a tweet copy and location. Afterward, the user can post the video either by adding it as a separate tweet or under a recent thread. A user can also upload a saved clip via the tweet icon. Tap the camera icon and upload the saved video on a device. A user can edit it via a drag & trim option. Then, tap trim and tweet to post it on the timeline.
WHY USE TWITTER VIDEOS?
Today, videos are the best ways to reach social media audiences. On Twitter, Twitter videos drive more engagements than other tweet formats. They get 2.5 times more replies and 2.8 times more retweets. They are also favorited 1.9 times more than other types of tweet formats. More than 82% of the Twitter nation watch video content within the platform.
Most brands and businesses use Twitter videos in unique ways. They use it to bring joy to the customers during holidays. To allow a deeper connection, Twitter videos can be a way to say thank you or show appreciation. They can also be a means to educate people or update them with the latest news, products, and services.
RULES ON TWITTER VIDEOS
Considering how big Twitter is, it is surprising that Twitter videos are bounded by limitations. Unlike Facebook and Instagram, creating visually-rich video tweets can quite be a challenge. Here are some rules for Twitter videos.
Twitter video automatically loops depending on the account settings. Videos will not auto-play on accounts under the data saver mode. Twitter videos auto-play for up to 60 seconds only.
A Twitter video does not count as characters on a tweet. So, users only need to worry about character limits for the text tweet attached to it. The key is to choose words carefully when describing and tagging.
Users cannot add descriptions and tags to the uploaded videos themselves. Yet, do not underestimate the power of the tweet attached to the video. With a 280-character limit, you can describe the content in concise and simple words plus tag important names there.
Video File Size
The maximum file size allowed for Twitter videos is 512 MB. Users trying to upload video files larger than the limit will receive a prompt to trim it either on the app or video source.
Video Formats Supported
Twitter videos support MOV and MP4 video file formats. If a user is uploading a Twitter video on the web, the MP$ needs to be in H264 format with AAC audio, the most common format for distributing and recording video content online. As a pro-tip, there is a way to bypass MP4 limitations on the web. Using Buffer, FileZigZag, or Online-Convert can be one of your best bets.
Video Length Limit
Twitter’s video length limit is up to 2 minutes and 20 seconds. Twitter will prompt users to trim any video files longer than the said limit as part of the upload process. So, if you have a load of footage to share, the key is to upload them in smaller snippets via a Twitter thread.
Users can upload a Twitter video with a resolution from 32 by 32 pixels to 1920 by 1200 pixels. The bitrate should not be more than 25 Mbps. The frame rate should not be more than 40 fps.