Tag: Digital Marketing

Top Social Media Strategies for 2022

Top Social Media Strategies for 2022

Social media platforms become the key instruments of communication and connections during the height of the COVID-19 pandemic. People’s behaviors significantly change. Today, there are 4.55 billion social media users. That is almost 60% of the world’s total population.

According to a digital marketing speaker Hong Kong, the optimism on digital marketing was also affected by the pandemic. A good example is the digital optimism rate among US businesses. It hit a score of 59 in June 2020. But as businesses go back to normal, digital marketing optimism now rises at almost 70. All of these were based on a scale of 1 to 100.

So, it is clear that social media platforms always play a big part in digital marketing as a social media agency Hong Kong highlighted. To help brands and businesses, here are some top social media strategies for 2022.

Align Your Social Media Strategy with Your Overall Marketing Approach

More than 73% of marketers believe that social media marketing has been an effective part of their digital marketing strategy. Because they are continuously rising, brands and businesses should grab the opportunity of aligning them with their overall marketing approach. Social media can move followers into contacts and leads. It can increase sales conversion and website traffic. Better yet, it can be a good source of first-party data in the absence of third-party cookies.

Be Creative in Making Content 

In every marketing endeavor, creative content is the key to success. A video marketing agency Hong Kong highlights that the attention span of social media users gets shorter and shorter. That is why brands and businesses should be creative enough to catch their attention and deliver brand messaging within 5 to 10 seconds. 

Start providing content centered around the following trends:

  • Online marketing strategies
  • Remote marketing tips
  • Remote sales tips
  • Virtual event strategies
  • Webinar best practices

With these types of creative content, you can boost SEO and learn more about new marketing strategies.

Discover New Features

Social media is fast changing. Thus, it is best to never stop experimenting and exploring new features and tools. New social media channels like the Clubhouse app and TikTok have emerged this year. Brands and businesses can try new apps to do the following:

  • Better build brand awareness
  • Quickly create engaging content
  • Strike connections with varied communities and customers

Explore Formal Marketing Engagement

Social media is a great place to experiment with ads and brand messaging. It provides analytics and insights based on audience engagement, feedback, and reaction. Despite this fact, only 29% of brands and businesses invested in formal marketing engagement. One of the top social media marketing strategies for 2022 should be exploring formal marketing engagement.

When we think of formal marketing engagement, this means using social media analytics to power up your marketing approach. A good example is Facebook A/B experiment tools. It allows brands and businesses to test the same ad copies in different creative variations. It helps marketers understand the impact of their goals before implementing social media strategies.

Partner with Influencers

Partnering with influencers is also one of the top social media strategies for 2022. The budget for influencer marketing is predicted to rise by 12.7% from 2022 to 2025. The influencer community has significantly helped brands and businesses to build authenticity and trust in social media. While it is critical to find the right influencer for a certain campaign, it is equally important to equip them with the right knowledge about any product updates.

Practice Agile Marketing Management 

Agile marketing management is an interactive approach to cope with the ever-changing world of social media. As one of the top marketing strategies for 2022, it requires flexibility and skills to adapt to changing priorities. Test, learn, and quickly grow by trying out new technology.  Outline all new processes to ensure that other members of the team can attain goals through such repeatable processes.

Understand Search Intent

It is undeniable that social media marketing is very powerful. One of the unique features that make social media platforms stand out is the ability to understand user intent. Understanding search intent can be a gold mine for brands and businesses. By learning how to optimize your ads and campaigns through search intent, you can boost conversion and engagement.

Reference: https://www.socialmediatoday.com/news/top-7-social-media-strategies-cmos-must-adopt-in-2022-infographic/610467/

4 Hacks to Boost Leads in Digital Marketing

4 Hacks to Boost Leads in Digital Marketing.

The best marketing doesn’t feel like marketing. Such a saying holds in today’s online setting. Modern consumers do not want brands to be too salesy and spammy. They want to avoid the noise of billions of social media posts uploaded daily.

According to a digital marketing speaker Hong Kong, digital marketing starts with search engines and social media platforms. It is finding a way for online consumers to discover brands, products, and services. Digital marketing strategies and trends are constantly changing. That is why marketers need to guard and maneuver based on the interests and preferences of their target audiences.

Let us take a look at 4 hacks to boost leads in digital marketing!

Embrace Video Marketing

A video marketing agency Hong Kong highlights the importance of video in digital marketing today. Embracing video marketing is the number one hack to boost leads. Research shows that videos account for 82% of consumer traffic. Explainer, how-to, product description videos don’t cost an arm and a leg. With a good camera and microphone or using a smartphone, brands and businesses can create powerful and professional videos. Viewers will be very much interested to sign up for subscriptions to be able to watch them. 

Whether it be Facebook, Instagram, YouTube, etc., a social media agency Hong Kong recommends optimizing your videos with relevant keywords. They increase the chance of getting more views from people looking for a solution to their pain points. Branded and live videos are popular trends in video marketing today. Live videos allow audiences to be part of the conversation making them interactive. At the same time, they get answers to their queries in real-time. By putting CTAs on branded and live videos, such a hack can boost leads from people who love to follow and watch you.

Optimize Local Searches

Google is the world’s largest search engine. Thus, it is the way ahead of the competition when it comes to online search. Google accounts for 94% of organic traffic and 96% of searches on mobile devices. If you rank on the first page of Google, then you have achieved success in digital marketing. 

Whether you are a large global brand or a small business, a great hack to boost leads is to optimize local searches. First, complete your Google My Business profile. It means putting a physical or branch address of your business. It also means posting your business hours and contact information like emails, phone numbers, etc. 

Optimizing local searches allows brands and businesses to know people who live nearby their location. They can be potential leads when offering flash sales or holiday discounts. They can also be prospects that can turn into regular customers. 

Ramp Up Your Email Strategy

Email is the oldest form of digital marketing. But with the rise of messaging apps and social media, the popularity of emailing decreases. But email is not yet dead. And it is not going anywhere just yet. A hack to boost leads in digital marketing is ramping up your email strategy. Among small businesses, email marketing yields the highest return on investment (ROI).

Modern consumers prefer personalized emails. Personalization majorly influences their buying decisions. A well-crafted email can engage audiences to visit a social media page or website. It can also educate them about a brand, product, or service to trigger making a purchase. Typically, marketers segment their email campaigns based on demographics and marketing seasons. It is one of the best ways to ramp up your email strategy through segmentation. 

The AIDA Strategy

Have you ever heard of or implemented the AIDA strategy? It means inspiring action through content creation. AIDA stands for:

  • Attention to let your online audiences know that you offer a potential solution to their problems.
  • Interest ensures that potential customers can access information about your brand or business as they show interest. 
  • Decision means selling your product as the only solution to the audience problem or highlighting the scarcity of its supply.
  • Action boils down to the customer deciding to buy your product or service.

Since 1898, the AIDA strategy is a good hack for all digital marketing channels. They can boost lead by grabbing the attention of online consumers. Once they get to check your social media page or website, create a sense of want. Appeal to their emotions by showing them that you can best solve their pain points. Then, bring a sense of urgency by highlighting a limited supply or a unique selling proposition (USP) to drive conversions. 

Reference: https://www.piesync.com/blog/digital-marketing-hacks/