One of the best ways to build quality content is to create them based on specific goals. According to a social media agency Hong Kong, the most common goals of content marketing today are brand awareness & loyalty, direct sales, lead generation, and website traffic. For a digital marketing speaker Hong Kong, there are several content marketing metrics to track. If brands and businesses rate well on these metrics, a video marketing agency Hong Kong ensures that they will rise up on Google’s SERP (search engine page results).
But first, let us define what a content marketing metric is. Content marketing is a strategy of creating articles, blogs, social media posts, videos, visuals, etc., to promote a brand, business, product, or service. Content marketing metrics are standard measurements showing the performance of content. It determines if the content achieves the specific goal it is designed for. This may be challenging and confusing. But the key is to pattern the numbers within industry benchmarks. To help understand how well content is doing, it is best to know the average numbers others in the industry are achieving.
These are links that connect external websites to content. They make a website matter because Google considers them as votes, making SEO a never-ending popularity contest on the Internet. But backlinks must come from relevant and reputable sources. It is because they are also a measure of a domain or page authority. Backlinks encourage readers to click away from a webpage. That is why, ideally, many content marketers suggest including only 1 or 2 backlinks for every 500-word content. What is important is to choose a link with an authority score between 50 to 60.
Bounce rate is the percentage of web page visitors that leave without interacting on the page or visiting a second web page. It is a compilation of the number of visitors that:
- Clicks on an external link
- Clicks the back button right away
- Closes the browser
- Does not click another page for 30 minutes
- Types a new URL in the browser
Bounce rate as a content marketing metric shows that content has achieved its goal. The lower the bounce rate, the better. An ideal bounce rate is around 25% to 70%.
Conversion rate is the percentage of users who take the desired action after viewing content. Its typical formula is the number of visitors who take the desired action divided by the total number of visits. Across all industries, the ideal conversion rate ranges from 3% to 25%.
CTR stands for Click Through Rate. It is the percentage of people who clicked a hypertext link on a content, directing them to a webpage. Brands and businesses should aim for at least a 30% conversion rate.